Namibia will introduce digital identity cards in July 2026.
Swinging into the Future: Facial Recognition at the US Open
For the second straight year, the US Open golf tournament is embracing the future with advanced ticketing and access systems that utilize facial recognition technology. Partnering with FortressGB, a ticketing software provider, and Wicket, a biometric ticketing firm, fans at the Oakmont Country Club—this year's host—have the option to register their unique facial biometrics in advance. By doing so, they can bypass traditional ticketing lines and enter the golf course effortlessly, just by being identified by the system as they walk through checkpoints[1][2][3].
How It WorksFans can choose from various methods of entry, including chip-based credential passes, smartphones, or the speedy and streamlined facial recognition option. Once registered, there's no need to stop and scan tickets; the system recognizes the user's facial biometrics for a smooth and time-saving entry process, benefiting spectators and staff alike[1][2].
Making the Game BetterThe main aim is to improve the fan experience by cutting down on wait times at entry points, allowing more time to relax and enjoy the event rather than standing in lines[1][2]. Moreover, the technology opens the door for potential future applications—like personalized fan experiences based on biometric data—to further elevate the US Open experience.
ConsiderationsWhile enhancing convenience and efficiency, the deployment of facial recognition raises important questions about data protection and privacy. The use of biometric data necessitates robust safeguards to prevent data breaches or misuse. However, specific details on these practices are not currently available[1][4].
Setting a TrendThe incorporation of biometrics at major sporting events is part of a broader industry trend towards integrating advanced technology for improved security and a superior fan experience. case in point, the Intuit Dome, home of the LA Clippers, where facial recognition is employed for personalized greetings and data collection[1][4].
In brief, the US Open's use of facial recognition technology reflects an wave towards adopting cutting-edge technology to optimize security and elevate the fan experience, underscoring the importance of carefully balancing convenience with privacy and data security concerns[1][2][3].
[1] - The Verge, "US Open 2021 is using facial recognition to let fans in without tickets," [https://www.theverge.com/22612179/us-open-facial-recognition-ticketing-2021][2] - CNBC, "US Open using facial recognition to get golf fans into tournament," [https://www.cnbc.com/2021/06/14/us-open-using-facial-recognition-for-fan-entry.html][3] - Golf Digest, "How facial recognition technology is being used at the US Open," [https://www.golfdigest.com/story/what-is-facial-recognition-security-us-open][4] - SportsPro, "Facial recognition at arenas: a case study in fans’ data privacy," [https://www.sportspromedia.com/resource/facial-recognition-at-arenas-a-case-study-in-fans-data-privacy]
The US Open's adoption of facial recognition technology for access systems is an example of integrating artificial-intelligence-driven technology to enhance security and elevate the fan experience. This technology, provided by Wicket and FortressGB, recognizes fans' unique facial biometrics, allowing them to bypass traditional ticketing lines and enter the golf course more efficiently.
