Mobile carrier EE announcing youth-focused smartphone subscription packages for under-18 individuals
In a bid to support families navigating the digital world, EE has announced a new suite of smartphone services tailored for users under the age of 18. The UK's first major network provider to offer such plans, EE's initiatives aim to empower parents and children alike.
The new offerings include in-store appointments offering online safety support, a free and interactive course called PhoneSmart, and the launch of Safer SIMs in August. Safer SIMs come equipped with built-in content controls, scam protection, and data gifting, ensuring a safer digital experience for young users.
EE's Safer SIMs will be available in three 30-day SIM-only plans, starting from £7 per month. The plans were developed by EE itself, demonstrating the company's commitment to understanding the unique needs of its younger customers.
Recognising the importance of open and informed conversations about smartphone ownership, EE is also launching a content resource called The P.H.O.N.E Chat. The P.H.O.N.E Chat has been carefully designed with Internet Matters, children, and their parents, to aid conversations about owning a phone. The resource covers details of how to talk about using their first handset.
The P.H.O.N.E Chat will be available immediately online, and in-store in the coming weeks. It will signpost families to EE and Internet Matters resources on a wide range of other topics for parents to access from home.
A recent survey revealed that only 52% of parents feel they have the right tools and guidance to manage their child's smartphone and social media usage. In response, EE is providing new digital resources to guide parents ahead of the next school year.
Carolyn Bunting MBE, Co-CEO at Internet Matters, stated that these initiatives from EE are positive steps to support families as the digital world continues to evolve and play an ever-increasing role in children's lives.
To further support parents, EE's expert Guides in-store are equipped to advise on parental controls, screentime, online security, and more. Additionally, Internet Matters is offering parents in-person help to get their family's devices set up safely for the new school year and beyond.
Four in five children admit they conceal some of their online activity from their parents, highlighting the need for open and honest conversations about digital responsibility. EE's initiatives aim to bridge this gap, making it easier for parents to have these crucial conversations.
Moreover, 89% of parents say adult content filters are a key part of any phone plan they choose for their children. EE's Safer SIMs cater to this need, ensuring a safer and more controlled digital environment for young users.
EE's new suite of smartphone services for under 18s marks a significant step forward in supporting parents and children in the digital age. By offering comprehensive resources and tools, EE is helping families navigate the complexities of the digital world with confidence.
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