Michigan sees a innovative leap as Incentive Games establishes its footing with a provisional license
Incentive Games Enters the US Market with Michigan Gaming License
Incentive Games, a Scotland-based game manufacturer, has taken a significant step forward in its expansion into the US market. The company has secured a Provisional Michigan gaming license from the Michigan Gaming Control Board (MGCB), marking its official entry into the regulated North American market[1][2].
This license is a milestone for Incentive Games, which has been in the game development business since 1983 but has only recently expanded into North American regulated markets. Ahmed Baker, the Chief Commercial Officer of Incentive Games, described the license as a testament to their commitment to meeting stringent regulatory standards and unlocking growth opportunities in a critical North American market[1].
With this license, Incentive Games is now legally authorized to produce and supply online casino game titles for operators serving players in Michigan. The company plans to introduce products from its Incentive Studios division, focusing on creating more impactful titles for the regulated online casino sector[1].
Michigan's regulated environment offers player safety and game integrity standards, which can enhance player trust and operator confidence in using Incentive's games. The success and compliance in Michigan could facilitate Incentive's further expansion into other US states with regulated online gambling markets, accelerating their North American footprint[1].
The license also signifies a strategic partnership with Light & Wonder, a leading provider of integrated gaming solutions. This partnership is part of Incentive Games' efforts to further establish itself globally[2].
Ahmed Baker, in a statement, welcomed the opportunity for expansion in the United States and emphasized Incentive Games' focus on delivering world-class products[2]. He also highlighted the importance of building strong partnerships in the region.
Incentive Games aims to deepen its presence in the US market following the acquisition of this license. The company plans to forge new partnerships in Michigan and deliver its games to the best online casinos for real money over the coming months[1][2].
This move aligns Incentive Games to capitalize on the US iGaming market’s growth and positions it competitively alongside other established B2B game providers licensed by MGCB[2]. Incentive Games' entry into the US market is a key strategic step enabling the company to legally enter and establish itself in the US online gaming industry, leveraging Michigan’s regulated market to support broader growth and expansion in North America[1][2].
[1] Incentive Games Press Release, https://www.incentivegames.com/news/incentive-games-enters-the-us-market-with-michigan-gaming-license [2] Light & Wonder Press Release, https://www.playlgw.com/news/light-and-wonder-expands-its-games-offering-with-incentive-games
- Incentive Games, with their Michigan gaming license, will legally produce and supply online casino game titles for operators in Michigan, potentially expanding into other US states with regulated online gambling markets.
- The strategic partnership with Light & Wonder, a leading provider of integrated gaming solutions, is part of Incentive Games' efforts to establish itself globally and compete alongside other established B2B game providers in the US iGaming market.
- With this venture, Incentive Games aims to capitalize on the growth of the US iGaming market and deepen its presence in the region, focusing on building strong partnerships and delivering world-class products in the online casinos business.
