Meta unveils Ray-Ban smart glasses equipped with integrated applications and gesture control features.
Meta is set to release a new product that promises to revolutionise the way we interact with our digital world - the Meta Ray-Ban Display. This isn't just another demo or concept, but a real, market-ready product.
The Meta Ray-Ban Display is the latest addition to Meta's line of smart glasses, following the successful sale of millions of its earlier models. The new model features a built-in display, making these glasses far more useful and functional than their predecessors.
The Meta Ray-Ban Display is designed to free Meta from relying on Apple or Google hardware, offering a more independent and self-sustaining digital experience. To control these glasses, Meta has developed the Meta Neural Band, a wearable device that uses electromyography (EMG) technology. This technology reads signals between your brain and hand, allowing the band to translate small movements, like pinching your fingers, into commands for controlling the glasses.
The Meta Neural Band is paired with the Meta Ray-Ban Display, creating a seamless and intuitive user experience. This innovative combination is set to hit the market on September 30, 2025, priced at $799.
In the competitive landscape of 2025, Meta faces challenges from various companies, including Chinese firms like Xiaomi and TCL-RayNeo. Xiaomi, in particular, has quickly become the fourth best-selling smart glasses brand after market entry. Other competitors include Google and Apple, which are also developing augmented reality eyewear technologies but have yet to launch consumer-ready products.
As we approach the release date, anticipation for the Meta Ray-Ban Display continues to grow. With its innovative design and groundbreaking technology, Meta is poised to redefine the future of digital interaction.
