"Men's Wearhouse Launches Digital Assistant for Groom Shopping"
In the ever-evolving world of retail, two major players in the wedding industry, Men's Wearhouse and David's Bridal, have been adapting to the needs of modern shoppers by integrating technology into their services.
On April 6, 2023, Men's Wearhouse unveiled a digital tool called Wedding Wingman. This interactive service is designed to simplify the process of finding the perfect wedding attire, offering personalized recommendations that cater to specific preferences, wedding locations, and climate considerations.
Developed in response to customer feedback, Wedding Wingman aims to address the challenges faced by half of all grooms who find the wedding planning process too difficult or time-consuming. The tool recommends wedding looks, allows saving options to a virtual closet, and schedules in-store appointments for fittings.
Moreover, Wedding Wingman tracks whether groomsmen have obtained their outfits and reminds those who haven't, ensuring that everyone is prepared for the big day.
Meanwhile, David's Bridal, another prominent name in the wedding industry, has been providing technological solutions to meet the needs of shoppers in a high-touch industry. In 2020, the company introduced a series of digital wedding planning tools, including a vision board, an interactive wedding checklist, customizable websites, and a concierge chatbot.
Recently, David's Bridal debuted Pearl by David's, a wedding planning hub where couples can connect with wedding vendors. This platform offers a one-stop solution for couples planning their weddings, making the process more streamlined and less stressful.
However, the road for David's Bridal has not been smooth. Despite emerging from bankruptcy four years ago, the company filed for Chapter 11 bankruptcy again on a certain date. Despite this setback, David's Bridal plans to continue operating normally and is also evaluating its brick-and-mortar footprint.
On the other hand, Tailored Brands, the owner of Men's Wearhouse, has been integrating technology into various aspects of the shopping experience. In 2021, they expanded AI fitting technology into over 650 Men's Wearhouse and Jos. A. Bank stores.
As the wedding industry continues to evolve, it's clear that both Men's Wearhouse and David's Bridal are committed to leveraging technology to enhance the shopping experience for their customers, whether they are shopping online, in-store, or a combination of both.
- The pandemic has propelled the wedding industry to adapt, with Men's Wearhouse introducing AI-driven technology in their fashion-and-beauty realm, specifically in the form of the 'Wedding Wingman' tool.
- In a bid to simplify the intricate process of wedding planning, David's Bridal has integrated AI chatbots, vision boards, and interactive wedding checklists into their services, merging technology with the fashion industry.
- Amidst the digital transformation taking place in the retail sector, Tailored Brands (owner of Men's Wearhouse) has utilized technology to improve the shopping experience, extending AI fitting technology into over 650 of their stores, thereby influencing both the lifestyle and fashion sectors.
