Media firm Globecast is set to unveil its platform at the IBC2025 event.
Globecast, a leading provider of media solutions, is set to redefine content transport and distribution with the launch of its Content Exchange at IBC2025 [1][2]. This hybrid cloud, all-IP platform is designed to securely, scalably, and flexibly transmit, process, and distribute both live and on-demand content for broadcasters, content owners, and rightsholders.
Key Features of Globecast Content Exchange
The unified infrastructure of Content Exchange combines satellite, fiber, and hybrid cloud technologies, ensuring seamless content acquisition, processing, and delivery [1][2]. It is tailored for the most demanding media applications, offering scalability and flexibility to content owners and rightsholders, providing unprecedented control and flexibility over their content.
Moreover, Content Exchange simplifies global content distribution, supporting broader market reach. It acts as a collaborative hub that connects content stakeholders globally, providing unparalleled monetisation capabilities and content reach in the current hybrid media landscape.
Impact on the Broadcast, Media, and Entertainment Industries
The launch of Content Exchange reimagines content transport by leveraging hybrid cloud solutions, facilitating innovation and operational efficiencies [1][2]. It empowers rightsholders by providing a secure, collaborative environment that improves monetisation potential.
Furthermore, Content Exchange supports evolving industry needs by addressing challenges around content distribution in a hybrid world. It allows organisations to refocus resources on maximising content value rather than managing complex technology ecosystems.
Partnerships and Showcase
Globecast's Content Exchange will be showcased at Stand 5.A61 at IBC2025. The company will demonstrate its orchestration of hybrid cloud solutions, including Remote Production, Media Asset Management, TV Headend, Live and channel Playout, and Video OTT.
Notable collaborations include partnerships with RACER Network and Premier Padel. RACER Network, which will broadcast over 300 live motorsport races in 2025, has partnered with Globecast to enhance quality and streamline delivery. The collaboration between Globecast and RACER Network ensures seamless live and on-demand content integration, setting a new benchmark in motorsports broadcasting.
Similarly, the collaboration between Globecast and Premier Padel sets a new benchmark in sports broadcasting. Premier Padel will broadcast its matches in the 2025 and 2026 seasons with Globecast's support. The extended collaboration and showcase mark Globecast's continued support for the broadcast, media, and entertainment industries.
Globecast Media Platform
The new Content Exchange solution is part of Globecast’s broader Media Platform portfolio. This solution portfolio helps manage increasing technological complexity while focusing on content value maximisation.
In conclusion, Globecast Content Exchange represents a significant advancement in how media content is managed and distributed globally, driving more efficient workflows, increased monetisation opportunities, and enhanced flexibility for stakeholders in the broadcast, media, and entertainment sectors.
[1] Globecast Press Release, "Globecast Launches Content Exchange at IBC2025," link
[2] Globecast Website, "Content Exchange," link
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