Media conglomerate EssenceMediacom gains media ownership over RTL Deutschland, encompassing RTL
EssenceMediacom and RTL Germany Announce Strategic Partnership
In a significant move, EssenceMediacom, a prominent domestic client of WPP Media, has entered into a strategic partnership with RTL Germany. This collaboration is designed to optimize and orchestrate RTL Germany's existing activities for more effective growth in brand perception, offerings, and user numbers on RTL+.
The partnership, which is intended to be unlimited, was announced on September 1, with the first campaigns already underway. Janett Zschunke, CEO of EssenceMediacom, expressed her delight, stating that RTL Germany's decision to collaborate with EssenceMediacom was convincing.
Luc Samama, Managing Director at EssenceMediacom, praised RTL as an eye-level partner who has set the course for further growth through innovation. Thorsten Braun, Chief Marketing, Brand, and Consumer Products Officer at RTL Germany, echoed this sentiment, stating that the collaboration with EssenceMediacom is part of RTL's corporate strategy 'Boost & Protect'.
EssenceMediacom will advise RTL infrastructurally and help extract maximum benefit from available data for planning and implementation. The aim is to create more consistency and efficiency in steering RTL's activities, leading to a more streamlined approach to growth.
RTL is aiming for effective growth in brand perception, offerings, and user numbers on RTL+ through this collaboration. By bundling consulting services with a central partner, RTL hopes to create more consistency and efficiency in steering their activities.
While the former agency that supported media consulting for RTL Deutschland before EssenceMediacom began collaboration is not explicitly named, it is worth noting that Hans Mahr, a former RTL Germany executive until 2004, later worked as an international media consultant also for the RTL Group. This could suggest a prior consultancy relationship, though no specific agency name is given.
This partnership comes at a time when WPP Media, the parent company of EssenceMediacom, is undergoing international restructuring, including personnel changes in Germany. Despite these changes, EssenceMediacom remains committed to offering concerted consulting and accompaniment, which convinced RTL Germany to collaborate.
In conclusion, the collaboration between EssenceMediacom and RTL Germany marks a significant step forward for both parties. With a shared vision for growth and innovation, they aim to create a more efficient and effective approach to media consulting and implementation.
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