Marketing Manager Position with a Focus on Expansion Strategies
In a significant move, digital asset platform for institutions, Anchorage Digital, has announced the search for a seasoned Growth Marketing Lead to spearhead their growth marketing function and propel the company to new heights.
Based in San Francisco, California, with offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota, Anchorage Digital offers custody, staking, trading, governance, settlement, and advanced security infrastructure to institutions. The company, backed by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, is the only federally chartered crypto bank in the U.S. with a Series D valuation of over $3 billion.
The role requires a candidate with 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation. The Growth Marketing Lead will be responsible for proactively identifying, testing, and scaling new growth opportunities, developing and implementing marketing automation, analytics, and attribution models, and leading the development and execution of the overall growth marketing strategy.
The successful candidate will also manage complex marketing funnels, A/B testing frameworks, and experimentation roadmaps, and work cross-functionally with sales, product, and engineering teams. They will be expected to consistently deliver on key performance indicators (KPIs) and contribute directly to the company’s revenue growth.
Strong leadership experience, including direct management of marketing teams, is essential for this role. The Growth Marketing Lead will also need expertise in various marketing tools and strategies, such as account-based marketing (ABM), SEO, SEM, marketing automation platforms, CRM systems, and analytics tools like Salesforce, Google Analytics, and Tableau.
An added bonus for the candidate could be an emotional connection to the soundtrack of Hamilton, which chronicles the founding of a new financial system. The Growth Marketing Lead will also serve institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The ideal candidate should possess a strategic mindset coupled with a hands-on approach to problem-solving and campaign execution. They should have a proven track record in driving customer acquisition and revenue growth in complex and regulated industries such as crypto and fintech. The candidate should also demonstrate the ability to lead and manage marketing teams effectively.
While the specific name of the Growth Marketing Lead being recruited for Anchorage Digital is not disclosed in the available search results, it is clear that this is an exciting opportunity for a marketing professional looking to make a significant impact in the rapidly growing digital asset industry.
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