Mango establishes online retail space on Roblox platform
Kickin' it Virtual: Mango's New Digs on Roblox
Hey there! Mango, the stylish Spanish fashion force, just dropped some big news – they're launching a digital store within Roblox, the über popular online gaming platform. That's right, from now on, players can deck out their avatars with Mango Teen gear straight from the Outfit Shopping Mall!
The fashion game doesn't stop there, though. During special events, players can snag exclusive Mango designs that are drool-worthy and totally unique. Sounds amazing, huh? Mango planned this move to bring their fashion A-game to the virtual world and keep their customers feeling fabulous, no matter where they're hanging out.
"We're all about meeting our customers' needs, wherever they are – in person or online," said Jordi Álex Moreno, Mango's tech whiz. "The Roblox store is a fantastic way for us to share our love for fashion and strengthen our digital footprint, offering customers a unique and exhilarating shopping experience."
Mango is all about growing their brand in both digital and physical spaces. They're planning to open a whopping 500 new brick-and-mortar stores by 2026, with locations popping up across the US, Spain, France, Italy, the UK, India, and Canada. They've also got their eyes on opening stand-alone Mango Home stores in Madrid and Barcelona later this year.
But that's not all – loads of other brands have jumped on the Roblox bandwagon, hoping to snag the attention of online shoppers. Bigwigs like Walmart, Adidas, Maybelline, and Pacsun have already ventured onto the platform in the last year. Why not join the party and give your avatar a stylish makeover?
Now, if you're curious about Mango's digital fashion ventures, they've been making some serious moves in the metaverse. In 2022, they made their first appearance by exhibiting NFT artworks collaborating with crypto artist Farkas during Metaverse Fashion Week. They also showed off their first three wearables, signaling their commitment to staying at the cutting edge of digital fashion.
These days, Mango is embracing smart fashion technologies, leveraging augmented reality (AR) tools that let shoppers virtually try on clothes and accessories, making the online shopping experience interactive and enjoyable. They're also partnering with gaming and virtual ecosystems so users can rock their branded digital wearables seamlessly across various platforms.
With their sales increasing by 7.6% in 2024 to reach €3.339 billion[1], it's clear that Mango's digital strategies are paying off, allowing them to establish a strong presence in the metaverse[2]. So go ahead – grab your favorite Mango Teen gear on Roblox, rock it in-game, and make your avatar the envy of the virtual fashion world!
[1] Mango reports sales growth of 7.6% to €3.339 billion in 2024: [Link][2] Mango's Metaverse Expansion: Virtual Shopping, AR Commerce, and Immersive Experiences: [Link]
- Mango, the renowned Spanish fashion brand, has unveiled plans to strengthen their digital presence by opening a store within the popular gaming platform Roblox.
- As part of their digital strategy, Mango aims to differentiate their lifestyle brand by participating in exclusive events on Roblox, offering unique and limited-edition AI-designed fashion wearables.
- In the fashion-and-beauty sector, Mango is not alone in embracing the virtual world, as brands like Walmart, Adidas, Maybelline, and Pacsun have already established fortified presences on Roblox.
- Mirroring their offline ventures, Mango is planning to increase the number of physical stores while simultaneously investing in the metaverse landscape, including the launch of Mango Home stores in Madrid and Barcelona.
- Leveraging technology to enhance user experience, Mango is integrating smart fashion technologies, such as augmented reality, to allow shoppers to virtually try on clothes and accessories before purchasing in both physical and digital spaces.
