Local radio station Radio Hagen, a favorite in North Rhine-Westphalia (NRW), enjoys widespread popularity.
In the vibrant city of Hagen, Radio Hagen continues to hold a significant position in the local radio landscape, with approximately 65,000 listeners tuning in daily. Among its key target group of listeners aged 14 to 49, the station reaches an impressive 43% of Hagener residents, equating to 32,000 people [1].
The station's morning show, "Radio Hagen in the Morning" with Timo Hiepler, is a particular favourite, with the highest number of listeners tuning in between 06.00 and 10.00 hours on weekdays. The average listening duration for Radio Hagen stands at a commendable 173 minutes [2].
Radio Hagen's digital reach remains stable, with over 200,000 sessions per month, and it has a market share of 37% in the city, making it the most listened-to station in Hagen by a significant margin. The station's digital audio reach, however, does not include the number of listeners on TikTok, as the article does not provide specific information about this platform [3].
The station's Instagram followers have watched a total of over 1,500 episodes of "Das ma Fakt," a popular programme on the platform. Radio Hagen has been present on its own TikTok channel since May [4]. However, the number of listeners for Radio Hagen on TikTok remains undisclosed.
While specific data for Radio Hagen's demographic and platform preferences in North Rhine-Westphalia is not available, the broader context suggests that radio stations in the region cater to a diverse audience with varying tastes. For instance, Radio RSG, another radio station in North Rhine-Westphalia, is popular among the 35-44 age group, offering a mix of music and news [5].
In general, radio stations are increasingly available on various platforms, including live streaming services and mobile apps, which are popular for their convenience and accessibility [6]. This trend likely extends to Radio Hagen, although the exact numbers are not disclosed in the available data.
As Radio Hagen celebrates its 35th anniversary this year, it continues to be a staple in the lives of many Hagen residents, providing a blend of news, entertainment, and community engagement.
[1] https://www.radiowoche.de/ [2] https://www.radiowoche.de/ [3] https://www.radiowoche.de/ [4] https://www.radiowoche.de/ [5] https://www.radiowoche.de/ [6] https://www.radiowoche.de/
Radio Hagen, in its digital presence, offers a range of services beyond traditional radio broadcasting. With over 200,000 sessions per month and a market share of 37% in Hagen, it provides a lifestyle platform that extends beyond just audio content, offering its listeners access to digital audio, live streaming services, and mobile apps. Furthermore, the station engages its audience in entertainment through popular programs like "Das ma Fakt" on Instagram, showcasing technology's influence in delivering diverse content to its listeners.
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