Kohl's highlights digital holiday festivities
I'm here to chat about Kohl's holiday events for 2022!
Kohl’s have pulled out all the stops for this year's festive season, mainly focusing their efforts online. The retail giant's pièce de résistance is the AI-powered "Kohl's Storybook Magic." All you've gotta do is input a lucky recipient's name along with their interests, and voila! The machine conjures up a personalized ditty filled with gift suggestions tailored to their hobbies.
Want something a bit more interactive? Check out Kohl's "Kohl's or Coal" AR Lenses! These bad boys can be found on Snapchat, TikTok, and Meta. Utilizing platform tech, these lenses dynamically recommend gifts for your loved ones. And the best part? Users get to decide, through an immersive gaming experience, whether their pals will receive a thoughtful Kohl's gift or a lump of coal instead.
Barbara Kahn, professor of marketing at The Wharton School at the University of Pennsylvania, reckons this strategy's pure genius. "This is the heart of viral marketing," she said, "by letting a customer spread a message to another customer."
Kohl's has roped in a handful of influencers to offer inspiring storefronts on their website. From November 28 until December 8, they're also hosting livestreams to guide users through Black Friday deals, super savings, top-requested toys, holiday beauty looks, and best stocking stuffers.
On November 25, Kohl's took their holiday storybook theme offline, transforming Bryant Park in New York City into a real-life winter wonderland. Participants marveled at an interactive snow globe that generated personalized stories and gift suggestions on the spot. The first 1,000 attendees even received a $5 Kohl's Cash coupon.
Keeping up with the times, Kohl's has expanded its partnership with Sephora for another three years. This strategic move should help drive sales in the beauty category, as data from the previous year shows prestige beauty raked in $9.3 billion. In addition, Kohl's beauty sales skyrocketed by a staggering 90% during the 2022 holiday quarter.
With store comps down 5% year-over-year and profits plummeting by 60% in the latest quarter, Kohl's could certainly use a victory this holiday season. reports their Q3 results on Tuesday. Stay tuned! 🎅🎁🛍️🕵️♂️💃👀🔥🌟🔥💃👀🕵️♂️🛍️🎁🎅
- The AI technology named "Kohl's Storybook Magic" emulates a personalized storytelling experience, offering gift suggestions based on individual interests.
- Kohl's interactive AR Lenses, available on platforms like Snapchat, TikTok, and Meta, use artificial intelligence to recommend gifts for loved ones through an immersive gaming experience.
- Barbara Kahn, a marketing professor from The Wharton School, believes Kohl's innovative marketing strategies are the epitome of viral marketing.
- Kohl's has collaborated with influencers to curate inspiring storefronts on their website and will host livestreams from November 28 to December 8, showcasing Black Friday deals, beauty looks, top toys, and best stocking stuffers.
- On November 25, Kohl's transformed Bryant Park in New York City into a real-life winter wonderland, featuring an interactive snow globe that generated personalized stories and gift suggestions.
- Kohl's extended its partnership with Sephora for another three years, aiming to boost sales in the beauty category, which raked in $9.3 billion in the previous year, with Kohl's beauty sales jumping by 90% during the 2022 holiday quarter.
- As store comps are down 5% year-over-year and profits have dropped by 60% in the latest quarter, Kohl's eagerly awaits a holiday season victory, as they will report their Q3 results on Tuesday.
- In the realm of lifestyle, fashion-and-beauty businesses, and personal-finance, Kohl's is making significant strides in technology and artificial intelligence, leveraging these advancements to elevate their retail and entertainment offerings.
- From personalized ditties to immersive gaming experiences, Kohl's extensive use of technology and social media this holiday season is a testament to their commitment to providing unique and engaging shopping experiences for their customers.
