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Just Herbs Blends Ayurveda & Modernity, Gains Traction in Indian Market

Just Herbs' Ayurvedic innovations are a hit with Indian consumers. From hair oil to makeup, the brand's modern take on ancient wisdom is driving its growth.

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In the center we can see table. On table,there is a spoon written as "Herbalife".
In the center we can see table. On table,there is a spoon written as "Herbalife".

Just Herbs Blends Ayurveda & Modernity, Gains Traction in Indian Market

Just Herbs, a digital-first beauty and personal care brand owned by Marico Limited, has gained traction in the Indian market with its innovative Ayurvedic products. Akash Banerji, EVP & Head of Digital Transformation and Beauty & Styling Digital Business at Marico Limited, recently commented on the brand's success.

Founded in 2014, Just Herbs is known for its role in the A-Beauty landscape in India. The brand specializes in Ayurvedic beauty products, blending traditional wisdom with modern formats. Its product range is extensive, including makeup, skincare, haircare, bath & body, and fragrances, all free from harmful chemicals and designed for a fast-paced lifestyle.

One of the brand's standout products is the Just Herbs Rosemary Hair Oil. It uses innovative dip-tube technology for targeted scalp nourishment. The Just Herbs Anti-Hairfall Shampoo also impresses, reducing hair fall by 8X from the first watch. For makeup enthusiasts, the Ayurvedic lipsticks provide vibrant color while nourishing and hydrating the lips. The Naynam Day Long Kohl Kajal is smudge-proof, water-resistant, and ophthalmologist-approved.

The Deep Nourishing Range from Just Herbs includes a face serum and body butter for long-lasting hydration. The brand caters to the modern consumer, offering products that are not only effective but also convenient for a busy lifestyle.

Just Herbs' innovative approach to Ayurvedic beauty products has resonated with Indian consumers. With a wide range of products that cater to various needs, the brand continues to make a mark in the A-Beauty landscape. Its success is a testament to the power of blending traditional wisdom with modern formats and digital-first strategies.

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