Internet sales in Krasnodar region surge by one-third
Krasnodar Krai ranks fourth in Russia for online sales volume, following Moscow, the Moscow region, and St. Petersburg, according to the Department of Consumer Markets and Alcohol Market Regulation.
The region experienced a 33% year-over-year increase in online sales, signifying a growing consumer trust in digital channels and further solidifying Krasnodar Krai's position as a leader in e-commerce in Russia, said Roman Kurinnoy, head of the regional department.
According to figures from the Association of Internet Trade Companies, the share of online sales in Krasnodar Krai's total volume reached 18.6%, up from 15.3% the previous year.
Sales of food products accounted for almost 17.4% of the total online sales, making them the most popular category. Other leading categories included home goods and furniture (16.6%), clothing and footwear (14.2%), electronics and appliances (11.3%), and auto parts and accessories (6.8%).
In the broader e-commerce landscape across Russia, platforms like Shopify and WooCommerce are widely used, with popular categories including Apparel, Food & Drink, and Consumer Electronics. Social media platforms also play a significant role in customer engagement.
In terms of brick-and-mortar retail, major chains such as Magnit and X5 Group (which includes Okolo franchise) have expanded their operations in Krasnodar Krai, tailoring their multi-format business models to cater to the diverse needs of consumers.
The growing online sales in Krasnodar Krai, driven by a 33% year-over-year increase, indicates a burgeoning fusion of industry, finance, and technology within the region's commerce. As digital channels gather more consumer trust, the region's position as a hub for e-commerce, particularly in food products, home goods, clothing, electronics, and auto parts, becomes increasingly significant in Russia's online sales landscape.
