Innovative Color Making Debut on Upcoming iPhone 17 by Apple
The tech world is buzzing with excitement as Apple is rumoured to unveil a radical new design for the upcoming iPhone 17. A well-respected Apple leaker has revealed that the new model may don a holographic or iridescent colour, marking a departure from the single-hue iPhones we've grown accustomed to.
This new colour finish is said to be inspired by Apple's Liquid Glass design language, introduced in iOS 26. Characterised by fluid, translucent, light-bending surfaces, this design philosophy aims to create a shimmering, morphing, and "alive" visual effect.
If the rumours are true, the iPhone 17 Pro will boast a high-gloss, iridescent finish that shifts hues depending on the viewing angle and lighting conditions. This would be a significant shift for Apple, moving beyond static colours towards a more vibrant, holographic, and modernised look.
Under direct view, the colour finish is expected to appear white, but as light hits it from different angles, it will exhibit multiple colours or effects, creating a subtle iridescent or holographic appearance. The finish has been compared to past notable iPhone colours like "Sierra Blue" or "Deep Purple," but with a more dynamic, prismatic shimmer effect to reflect the Liquid Glass theme.
The new design is intended to visually unify the physical device’s exterior and the software experience of iOS 26, whose UI features soft edges, translucency, layering, and fluid motion behaviours. The holographic colour is expected to be exclusive and designed to complement the new Liquid Glass design language.
However, it's important to note that these details have not been officially confirmed by Apple. The success of the iPhone 17's new design in making the iPhone exciting again is uncertain, given the company's recent missteps and the increasing competition in the smartphone market.
In addition to the new colour, the iPhone 17 Pro is also expected to feature a radically different camera array, and a new model called the iPhone 17 Air. Until now, most iPhones have been of the silver, grey, or silvery grey variety, with brighter colours only recently emerging. Apple has not yet released a hot pink iPhone, though there have been no reports to suggest that this will change with the iPhone 17.
Stay tuned for more updates as we continue to follow this exciting development in the world of Apple and technology. For daily design news, reviews, how-tos, and more, subscribe to the Creative Bloq Newsletter.
[1] Apple's Liquid Glass Design Language: A New Era for iOS [2] iPhone 17's Holographic Color: A Physical Manifestation of Liquid Glass Design [3] iPhone 17 Pro's Camera Array: A Game Changer? [4] iPhone 17 Air: What We Know So Far [5] Apple's 'Think Different' Philosophy: A New Direction for the iPhone 17?
- The tech world anticipates a shift in Apple's design approach, with the rumored adoption of a holographic or iridescent color for the iPhone 17, mirroring the fluid and translucent surfaces of Apple's Liquid Glass design language.
- Characterized by light-bending surfaces, shimmering, and morphing effects, the Liquid Glass design philosophy aims to create a vibrant, modernized look for the iPhone 17 Pro.
- Apart from the new color, the iPhone 17 Pro is expected to feature a radical camera array, signifying a significant upgrade in photography capabilities.
- In addition, Apple is rumored to launch a new model, the iPhone 17 Air, but details about its design or specifications are scarce at this point.
- The holographic color and new camera array are intended to visually unify the iPhone 17 series with the UI and UX of iOS 26, showcasing a bold step towards a more creative and dynamic branding aesthetic for Apple.
- As the iPhone 17's launch approaches, gadget enthusiasts and smartphone aficionados wait with bated breath to see if Apple's new design choices will live up to expectations in a rapidly evolving market.
