India's Shrimp Industry Set for Boost with Govt-Backed Marketing Units
The Indian shrimp industry is poised for a significant boost. The government has pledged support to the Prawn Farmers Federation for constructing Shrimp Handling and Marketing Units (SHMUs), aiming to tap into the vast untapped demand for shrimp in the domestic market.
Currently, weak supply chains, inconsistent quality, and low consumer awareness have left a substantial latent demand for shrimp unmet in India. Despite a per capita consumption of barely 100gm, shrimp constitutes less than 2% of the per capita fish intake of 5-6kg. The aquaculture sector, with exports worth ₹40,000 crore, remains largely untapped for domestic consumption.
The Prawn Farmers Federation has submitted a blueprint to establish SHMUs, with each unit estimated to cost around ₹50 crore. An initial investment of Rs 1,000 crore is proposed for the first 20 units. These SHMUs aim to reduce India's overdependence on shrimp exports, stabilize farmer incomes, and make domestic shrimp marketing a success story.
The goal is ambitious: to scale up to 200 SHMUs over the next five years, absorbing up to 50% of national shrimp production. This initiative, backed by the government, seeks to transform the domestic shrimp market and provide a much-needed boost to the sector.
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