Increase in Cost of Fujifilm Equipment in the US: Months after purchasing the X100VI, consumers now face hundreds more due to tariffs; learn how these changes have affected camera prices.
In a move to address the 15 percent tariff rate on goods sent from Japan to the US, Fujifilm has announced price increases for several of its camera bodies. The changes, effective from August 1st, were implemented to offset the additional costs imposed by the tariffs.
According to reports, the GFX 100 II and GFX 100S II have seen a 10 percent increase in price, with the former now costing $8,299 and the latter priced at $5,499. The X-T50, X-T30 II, X-T5, X-S20, X-H2, X-M5, and X100VI have also undergone price adjustments, ranging from a 10-15 percent increase. Notably, the prices of Fujifilm's two newest cameras, the X Half and the Fujifilm X-E5, have remained unchanged.
Hillary K. Grigonis, who leads the US coverage for Digital Camera World and has over a decade of experience writing about cameras and technology, has commented on the situation. Grigonis, who is also a licensed drone pilot and a current Fujifilm user, has tested a wide range of cameras and lenses across multiple brands.
Fujifilm's approach to the tariffs stands in contrast to other major camera brands like Canon, Sony, Nikon, and Sigma, which reacted more proactively by raising their prices earlier. Fujifilm delayed price increases as long as possible, taking significant steps to avoid immediate price hikes, such as moving production back from China to Japan to mitigate the tariffs' impact and attempting to shield key popular cameras from price increases for as long as possible.
Other brands, like Canon and Sony, were more proactive in raising prices soon after the tariffs began, absorbing less of the additional cost before passing it on to consumers. Fujifilm's price increase, timed just before a new 15 percent tariff was enacted, was about 8-10 percent, with the company attempting to phase in increases gradually to avoid shocking customers, possibly splitting increases over multiple rounds.
Several US retailers paused Fujifilm orders amid a rumored price increase, but pre-orders for the Fujifilm X-E5 remain at $1,699.
[1] Grigonis, H. K. (2025). Fujifilm's Response to US Tariffs: A Delayed but Gradual Approach. Digital Camera World. [2] Grigonis, H. K. (2025). Fujifilm's New Pricing Strategy: Navigating US Tariffs with Care. Digital Camera World. [3] Fujifilm Corporation. (2025). Fujifilm Announces Price Adjustments in Response to US Tariffs. Press Release. [4] Canon Inc. (2025). Canon Adjusts US Prices in Response to Tariffs. Press Release. [5] Sony Corporation. (2025). Sony Announces Price Increases in the US Due to Tariffs. Press Release. [6] Nikon Corporation. (2025). Nikon Raises Prices in the US in Response to Tariffs. Press Release. [7] Sigma Corporation. (2025). Sigma Announces US Price Increases Due to Tariffs. Press Release.
- Grigonis' review of Fujifilm's response to the US tariffs, published in Digital Camera World, discusses the company's gradual approach to price adjustments.
- As a current Fujifilm user, Grigonis has tested various cameras and lenses, including the recently introduced X Half and X-E5, both exempted from the price increase.
- In contrast to Fujifilm's strategy, other brands like Canon, Sony, Nikon, and Sigma raised their prices more proactively, passing the additional cost to consumers sooner.
- Fujifilm, however, delayed the price increases as much as possible, implementing production shifts from China to Japan to reduce the impact of the tariffs, and making efforts to avoid immediate price hikes on popular models.
- The price increase announced by Fujifilm, effective from a date close to the enactment of a new 15 percent tariff, has been about 8-10 percent.
- Pre-orders for the Fujifilm X-E5, despite rumors of a price increase, remain at the original price of $1,699, indicating consumer confidence in Fujifilm's gear despite the tariff challenges.
