IKEA's latest Bluetooth speaker appears to be utterly unattractive, in a word, Nattbad.
The Swedish furniture giant, IKEA, has expanded its product line with the launch of the Nattbad, a stylish and affordable Bluetooth wireless speaker, available globally from July 2025 [1][3].
The Nattbad boasts a retro radio design, offering a modern twist on classic audio technology. Key features include Bluetooth connectivity with a 10-meter range, multi-speaker mode for synchronized playback in multiple rooms, and Spotify Tap support, which enables users to resume their last listening session and generate playlists based on recent tracks [1][3].
The Nattbad measures approximately 3.6 x 7.0 x 4.9 inches and is available in three colours: black, pink, and yellow. Priced at $49.99, it represents an accessible entry point for wireless speakers [1][3].
In comparison with the Amazon Echo Dot, a popular smart speaker, the Nattbad focuses on simple Bluetooth wireless audio streaming without a voice assistant. IKEA's approach targets users who want straightforward, stylish speakers without the complexity or privacy concerns of always-on smart assistants [1].
The Amazon Echo Dot, on the other hand, offers a more feature-rich, voice-controlled smart speaker experience. It comes with Wi-Fi, Bluetooth, and Zigbee connectivity, Amazon Alexa integration, and full smart home control [2].
IKEA's focus on simplicity and affordability is part of its strategy to make smart home devices more approachable and accessible to a wider audience. The company also plans to launch 20 smart home devices, all of which will be compatible with Matter, the smart home standard [1][4].
Another speaker, the Blomprakt, is expected to join the IKEA lineup soon. It will feature Spotify Tap and a built-in lamp, adding an extra functional touch to the wireless speaker [1].
The affordability of IKEA's wireless speakers could encourage more people to invest in smart home devices, making them more popular and demystifying the concept of smart home kits [5]. The compact size and user-friendly design of the Nattbad make it an appealing choice for those looking for a stylish, budget-friendly audio solution.
[1] https://www.theverge.com/2025/06/29/22500340/ikea-nattbad-speaker-launch-price-release-date-specs [2] https://www.amazon.com/Echo-Dot/dp/B07XN4Z679 [3] https://www.ikea.com/gb/en/catalog/products/art/10357025/ [4] https://www.matter.org/ [5] https://www.cnet.com/home/smarthome/ikea-will-launch-20-smart-home-devices-that-all-support-matter/
- IKEA's affordable Bluetooth wireless speaker, the Nattbad, offers a modern take on retro radio design, enhancing the aesthetic appeal for users.
- In addition to streaming from Bluetooth devices with a 10-meter range, the Nattbad supports multi-speaker mode for synchronous playback in multiple rooms and Spotify Tap.
- Available in black, pink, and yellow, the Nattbad, priced at $49.99, presents an accessible entry point for wireless speakers in the market.
- Unlike the Amazon Echo Dot, which offers a more feature-rich, voice-controlled smart speaker experience with Wi-Fi, Bluetooth, Zigbee connectivity, and smart home control, IKEA's Nattbad focuses primarily on simple Bluetooth audio streaming.
- IKEA's strategy to offer simple, affordable, and stylish smart home devices like the Nattbad is aimed at making these technologies more approachable and accessible to a wider audience.
- The forthcoming Blomprakt, another IKEA speaker, will sport Spotify Tap and a built-in lamp, adding a functional touch to its wireless audio capabilities.
- By offering affordable wireless speakers like the Nattbad, IKEA could spark enthusiasm for smart home devices, making them more popular and demystifying the concept of smart home kits.
