iGaming sector analysis in Latin America released by SOFTSWISS, featuring 19 key market insights
In the ever-evolving world of online gambling, understanding the intricacies of various markets is paramount for success. Recognising this need, SOFTSWISS, an international tech provider with over 15 years of experience in the iGaming industry, has recently released a comprehensive report on Latin America's iGaming landscape.
The "Latin America's iGaming Market Overview" report provides a detailed analysis of the iGaming landscape across 19 Latin American jurisdictions. This report serves as a practical tool for operators looking to eliminate guesswork from market entry and make informed decisions.
The report highlights the diversity of the Latin American iGaming market, emphasising that each jurisdiction has its unique legal, economic, and technical conditions. This fragmentation is not a barrier but rather a defining characteristic that operators must understand to succeed.
The report covers a wide array of topics, including the regulatory setup in each of the 19 jurisdictions, detailing the varying levels of regulation, from active to stalled or undefined. This information is crucial for operators planning market entry or expansion.
Moreover, the report includes data on player behavior, local betting preferences, and cultural habits. This helps operators tailor their offerings to meet local tastes and maximise engagement. The report also assesses the infrastructure and digital access across the region, including mobile and internet usage. This aspect is vital as mobile-first betting continues to grow in popularity.
By combining data on regulatory frameworks, player behavior, and infrastructure, the report provides insights necessary for informed expansion planning. It serves as a strategic guide for operators looking to capitalise on the region's favourable conditions.
The report also delves into the impact of traditional betting culture on online product strategies in Latin America. It provides insights into Costa Rica's open licensing model, positioning it as a global hub for online gambling.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, expresses excitement about operating in Brazil following the country's full-scale iGaming regulation. Magnho José, President of Instituto Jogo Legal (IJL), comments on the geographically layered and commercially diverse nature of Latin America's iGaming market.
Understanding distinct frameworks is critical for any operator looking to succeed in the region, whose potential is powerful when approached strategically. Border zones like Ciudad del Este in Paraguay host some of the region's most established land-based casinos.
SOFTSWISS, with its product portfolio including the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software, and the Jackpot Aggregator, is well-equipped to support operators navigating this complex market.
The Latin America report is not the first of its kind for SOFTSWISS. Earlier this year, the company released the iGaming in South Africa 2025 report - an in-depth analysis of one of Africa's most promising regulated markets.
In conclusion, the Latin America's iGaming Market Overview report is a valuable resource for decision-makers in the iGaming industry, offering insights into the region's regulatory frameworks, market potential, and player behavior. It provides a foundation for strategic decision-making and market entry, helping operators capitalise on the opportunities presented by Latin America's dynamic and evolving iGaming market.
The report from SOFTSWISS, a tech provider in the iGaming industry, explores the integration of technology in Latin America's iGaming landscape, offering data on mobile and internet usage for operators to consider when tailoring their offerings.
Success in Latin America's iGaming market also requires an understanding of the region's traditional betting culture, and how it impacts online product strategies, as emphasized in the report by SOFTSWISS.
