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Hyundai Introduces Electric Vehicle for Mass Market, Targeting Current Internal Combustion Engine Car Buyers

Hyundai's forthcoming compact electric vehicle is analyzed, placing it within the Ioniq line's accomplishments and the brand's improving quality. The new model will encounter fierce rivals from European, Chinese, and American automobile manufacturers.

Hyundai's Upcoming Electric Vehicle Strategy Focuses on a Compact Model Designed to Appeal to...
Hyundai's Upcoming Electric Vehicle Strategy Focuses on a Compact Model Designed to Appeal to Present Internal Combustion Engine Automobile Purchasers

Hyundai Introduces Electric Vehicle for Mass Market, Targeting Current Internal Combustion Engine Car Buyers

Get ready for a new addition to the electric vehicle (EV) market, as Hyundai prepares to unveil the Ioniq 2 at the 2025 International Motor Show in Munich this September [1][3][5]. Set to launch in Q3 2026, this compact EV is poised to make a significant impact, targeting the European market and offering an affordable, stylish, and efficient electric crossover [1][2][3].

Size and Segment

With a footprint similar to the combustion-engine Hyundai Bayon, the Ioniq 2 will find itself in the compact crossover B-segment. This strategic positioning places it between the Hyundai Inster and Kona Electric in size and pricing, allowing it to compete with rivals such as the Renault 4, Ford Puma Gen-E, BYD Atto 2, Kia EV2, and VW ID2.X [1][2][3].

Battery and Range

The Ioniq 2 is expected to offer powertrain options similar to the Kia EV3, including a 58.3 kWh battery delivering around 267 miles (430 km) of range, and an optional larger 81.4 kWh battery promising up to 372 miles (599 km) range (though this larger battery option remains unconfirmed) [1][3].

Platform and Architecture

The Ioniq 2 will utilise a low-cost variant of Hyundai’s EV-exclusive E-GMP platform, similar to the 400-volt architecture employed by the Kia EV3. This differentiates it from earlier hybrid platforms with packaging compromises [2].

Interior and Technology

The interior of the Ioniq 2 will feature a driver-centric adaptive infotainment system, complete with ambient lighting and sound profiles that adjust according to driving mode. A wide integrated digital display will combine the instrument cluster and infotainment across half the dashboard, while the overall design will adopt a minimalist aesthetic akin to the upcoming Kia EV2 [1].

Pricing and Market Availability

The Ioniq 2 is targeted to have a starting price of around €30,000 (approximately £25,000 or $29,000-35,000), making it one of Europe’s most affordable electric crossovers [1][2][3]. While the car will debut in Europe and be heavily focused there, it is not expected to launch in the U.S. market per current information [4].

Hyundai's Electric Future

The Ioniq 2 is just one piece of a larger puzzle, as Hyundai plans for a full range of Ioniq models, from a small Ioniq 1 to a large, three-row Ioniq 9 SUV. Hyundai is not just participating in the EV transition; they are architecting a long-term, sustainable, and profitable electric future.

Stay tuned for more updates on the Ioniq 2 and Hyundai's electric vehicle ambitions!

[1] Torque News [2] Green Car Reports [3] Electrek [4] Autoblog [5] Hyundai's Official Website

  1. The Ioniq 2, a forthcoming electric vehicle by Hyundai, will join the compact crossover B-segment, positioning itself between the Hyundai Inster and Kona Electric in size and pricing.
  2. The Ioniq 2's powertrain options are speculated to include a 58.3 kWh battery offering around 267 miles of range, similar to the Kia EV3.
  3. The Ioniq 2 will utilize a cost-effective version of Hyundai's EV-exclusive E-GMP platform, similar to the 400-volt architecture used by the Kia EV3.
  4. With an approximate starting price of €30,000, the Ioniq 2 aims to become one of Europe's most affordable electric crossovers, eventually forming part of Hyundai's planned range of Ioniq models that envisions an extensive, sustainable, and profitable electric future.

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