Horizon Secures $450 Million Media Contract from Spectrum in Exclusive Deal
Here's the Rewritten Article:
Say hello to Horizon Media, the fresh face handling the media duties for Spectrum, a cable and net provider under the Charter Communications umbrella. According to our sources, Horizon clinched Spectrum's media account after a drawn-out evaluation process.
Previously, iProspect was in charge of search, with Dentsu Media joining the fray during the pitch. As per an old AdAge report, Spectrum has worked with media agencies such as PMG and Camelot in the past.
Several players, including GroupM, were part of the pitch, our sources whisper. The review was overseen by ID Comms, who, unfortunately, didn't return our request for comment in time for this article. Spokespersons from GroupM, Horizon Media, and Dentsu declined to comment publicly.
Here's the lowdown: Horizon Media snagged Spectrum's estimated $800 million media planning and buying account, building upon their victory[3][5]. VCCP has been appointed the new lead creative agency[1][2].
During this review, Horizon Media battled it out against heavyweights like GroupM, Dentsu (specifically iProspect for search), and PMG[2][3]. In the past, Spectrum's media distribution was managed by aet al., including iProspect, PMG, and Camelot[3]. The partnership between VCCP and Horizon Media is aimed to unify Spectrum's messaging across diverse platforms and strengthen customer engagement through consistent storytelling[4].
- Horizon Media, having won Spectrum's media account after a competitive evaluation process, will now take over media duties for the cable and internet provider owned by Charter Communications.
- Other contenders in the pitch included advertising heavyweights GroupM and Dentsu, with Dentsu contributing through its search division iProspect.
- Previously, agencies such as PMG and Camelot handled Spectrum's media duties, as reported by AdAge.
- The finance for this business partnership between Horizon Media and the new creative agency VCCP is estimated to be around $800 million, further expanding Horizon's client base in the technology sector.
