Honda to Produce Economical Car Under $30,000 in America, According to Reports for 2026 Release
Honda is set to enter the affordable electric vehicle (EV) market in North America with a new model priced under $30,000. The vehicle, part of Honda's upcoming 'Honda 0 Series,' is expected to launch in 2026.
The manufacturing of this affordable EV in the U.S. is a strategic move to mitigate tariffs on imported EVs, a policy shift expected under the Trump administration. By choosing to produce domestically, Honda aims to maintain competitive pricing and avoid potential import restrictions.
The 'Honda 0 Series,' unveiled at CES 2025, includes the Honda 0 SUV and the Honda 0 Saloon. The new EV will follow the series' emphasis on efficiency and performance, as well as its 'Thin, Light, and Wise' design philosophy.
The series will also incorporate advanced digital features, such as the ASIMO OS and Level 3 autonomous driving capabilities. Both the Honda 0 SUV and the Honda 0 Saloon are expected to debut in North America in 2026, featuring Honda's proprietary EV architecture.
Market conditions in Canada may present challenges for keeping prices low for the affordable EV, potentially leading to higher pricing due to tariffs, exchange rates, and production costs. The success of the affordable EV depends significantly on advancements in battery technology, specifically cost reductions in batteries that could impact pricing and performance.
Achieving a $30,000 price point for the affordable EV may require breakthroughs in battery efficiency, which could potentially push the timeline beyond 2026, as suggested by Honda CEO Toshihiro Mibe.
Honda has reportedly selected Greenville, South Carolina, in the United States for the production of the sub-$30,000 electric vehicle from the 'Honda 0 Series.' The 'Honda 0 Series' will introduce next-generation technology aimed at improving efficiency and affordability.
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