Greentube's 24-Hour Strategy: Turning New iGaming Players into Loyal Fans
In the competitive world of iGaming, capturing and retaining players' attention is crucial. Greentube, where Jeff Laniado serves as Director of Sales, has identified the 'first watch' as a 'golden window' for engaging new players. The goal is to build loyalty through genuine enjoyment, not just promotions.
Laniado stresses the importance of treating onboarding as a conversation, not a script, to create dynamic welcome journeys. This involves leveraging source data and personalizing experiences from the start, ditching static flows. The 'first 24 hour fitness' is decisive for long-term activity, with 52% of sweepstakes players converting within the first 24 hours of registration.
Beyond the initial engagement, operators must build long-term relationships. This includes celebrating milestones, incorporating gamification, and fostering brand affinity. The aim is to create a sustainable business model that goes beyond just growth, understanding that retention is key for long-term value.
Greentube is focusing on making the most of the 'first watch' to capture players' attention and build loyalty. By treating onboarding as a conversation and personalizing experiences, they aim to convert new players and foster long-term relationships. The iGaming industry is taking note, recognizing that retention is as important as growth for sustainable businesses.
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