Google sees Apple's delay in Siri updates as an opportunity, hinting at forthcoming updates for its own Pixel series.
Google is gearing up for the launch of its latest smartphone series, the Pixel 10 family, scheduled for August 20, 2025. The announcement comes with a teaser advertisement featuring an instrumental version of "The Next Episode" by Dr. Dre, encouraging viewers to "Ask more of your phone."
The Pixel 10 family, including the Pixel 10 and Pixel 10 Pro, is expected to feature a new Tensor processor and impressive AI capabilities, thanks to Google's Gemini AI. According to reports, the Pixel 10 will leverage smarter AI capabilities directly on the device for tasks such as photography, user interaction, and system optimization.
In contrast, Apple’s Siri, a voice-activated AI assistant, has been available since 2011 and is continuously updated as part of Apple's iOS ecosystem. While Siri focuses mainly on voice interaction and smart assistant services, the Pixel 10 is designed to enhance the entire phone's functions beyond typical voice assistants.
Release Timeline
The Pixel 10 smartphone series is officially set to launch on August 20, 2025, with some related devices like the Pixel Watch 4 and Pixel 10 Pro Fold experiencing delays until October 2025. On the other hand, Siri predates the Pixel 10 by many years and does not have a delay timeline matching Pixel device releases.
AI Capabilities
The Pixel 10 reportedly includes access to advanced AI features from Google's Gemini AI, aiming to make the phone smarter and more capable. The marketing for the Pixel 10 emphasizes AI integration to enhance phone functions beyond typical voice assistants.
Siri, on the other hand, is a dedicated AI-powered voice assistant embedded in Apple devices, designed to perform voice commands, control smart devices, provide information using natural language understanding, and integrate with various Apple services and apps.
A Comparison at a Glance
| Aspect | Google Pixel 10 (2025) | Apple’s Siri (AI Assistant) | |-----------------------|--------------------------------------|-------------------------------------------------| | Release Timeline | New device launching August 20, 2025; some Pixel models delayed to October 2025[2][4] | Launched in 2011, continuously updated in iOS | | Nature | Physical smartphone with integrated AI features including Gemini AI | AI voice assistant integrated in Apple devices | | AI Capabilities | Uses Gemini AI for smarter phone functions like camera, UI, and optimization[1] | Voice recognition, command execution, smart assistant services | | Focus | Whole-device intelligence and feature enhancement | Voice interaction and task automation |
The teaser advertisement for the Pixel 10 shows the left and right side, and nearly a full reveal of the rear of the smartphone, hinting at a familiar 'camera bar' design. Additionally, Google might not increase the cost for its main phones in the Pixel 10 family, according to leaked pricing.
Meanwhile, Apple announced a delay in the AI-powered Siri in Spring 2025. However, Tim Cook, Apple’s CEO, confirmed that the teams are making good progress on the AI-powered Siri, and it is expected to be resolved next year, in 2026.
Google shares the teaser advertisement on Instagram and invites viewers to "Get outside your comfort phone." The Pixel 10 family will be unveiled several weeks after Samsung's Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE, giving Google some breathing room to make a strong impression with its AI-enhanced smartphone offering.
[1] https://www.theverge.com/2023/1/24/23591752/google-pixel-10-gemini-ai-features-leak-camera-ai-optimization [2] https://www.androidcentral.com/google-pixel-watch-4-reportedly-delayed-october-release [3] https://www.theverge.com/2023/1/24/23591752/google-pixel-10-gemini-ai-features-leak-camera-ai-optimization [4] https://www.androidcentral.com/google-pixel-watch-4-reportedly-delayed-october-release
The Pixel 10 series is expected to capitalize on technology advancements with a new Tensor processor and impressive AI capabilities powered by Google's Gemini AI, transforming smartphones beyond typical voice assistants. On the other hand, gadget enthusiasts have been relying on Siri, Apple's AI-powered voice assistant dating back to 2011, primarily for its smart assistant services and voice interaction features.
