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Google Cloud and Self partner in developing advanced private identity technology

Privacy-centric digital identification protocol Self, based on zero-knowledge (ZK) technologies, has revealed a strategic alliance with Google Cloud. The goal is to foster usage of Self's confidential AI infrastructure and Web3 tools among confirmed human users, ensuring privacy protection...

Google and Google Cloud collaborate to boost the development of confidential identity technology
Google and Google Cloud collaborate to boost the development of confidential identity technology

Google Cloud and Self partner in developing advanced private identity technology

In a groundbreaking move, Self, a zero-knowledge identity protocol focused on privacy-first digital verification, has partnered with Google Cloud to integrate its zero-knowledge proof (ZKP) technology into Google Cloud’s platforms. This collaboration aims to enhance user privacy and trust in decentralized networks.

Key aspects of the integration include:

  1. Integration with Google Cloud’s Web3 Portal and AI tools: Google Cloud plans to incorporate Self’s ZKP technology to connect identity verification with AI-powered search and Web3 developer tools, fostering innovation for verified human users rather than anonymous actors.
  2. Enhancing Sybil resistance and compliance: Self’s proof-of-humanity ZKPs will be embedded into Google Cloud’s Testnet Faucet to prevent fake or spam identities in decentralized environments (Sybil resistance). Additionally, a pioneering Mainnet Faucet will use Self’s exclusion proofs linked to the OFAC sanctions list to perform real-time sanctions screening on blockchain users—integrating compliance directly into Web3 infrastructure.
  3. Privacy-first design: By leveraging zk-SNARK cryptography, Self ensures that users’ private data is never exposed or stored by external entities, which aligns with Google Cloud’s strong commitments to data privacy and responsible AI practices. This collaboration supports developers building privacy-conscious AI and blockchain applications that comply with global privacy regulations.
  4. Proven adoption and scale: Self’s identity technology already supports millions of users worldwide and has been used for privacy-first age verification for Google Wallets and compliance in the European Union, demonstrating real-world applicability and trust.

This strategic partnership combines Self’s zero-knowledge identity proofs with Google Cloud’s AI and Web3 infrastructure to create privacy-preserving, compliant, and scalable tools that verify real users while fostering innovation in AI and decentralized technologies. The collaboration reflects a broader industry movement toward secure, decentralized identity systems that can scale globally.

The partnership between Self and Google Cloud further validates Self’s role in shaping the future of privacy-conscious Web3 and AI development. With over 8 million users and support for over a billion biometric passport holders across 129 nations, Self is poised to make a significant impact in the digital identity landscape.

  1. By integrating Self's zero-knowledge proof (ZKP) technology with Google Cloud's AI tools and Web3 portal, they aim to foster innovation for verified human users in the fintech sector, ensuring privacy-preserving and compliant digital identity solutions.
  2. Leveraging zk-SNARK cryptography, Self's privacy-first design prevents exposure or storage of users' private data by external entities, which aligns with Google Cloud's commitment to data privacy and responsible AI, especially in the realm of finance and data-and-cloud-computing.
  3. The partnership between Self and Google Cloud signifies a significant stride in the fintech industry, where artificial intelligence and decentralized technologies can work together to create secure and scalable solutions, enhancing trust and ensuring compliance with global privacy regulations.

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