Global Player APPCRO, a Croatian Enterprise, Expanding Globally
Unleashing APPCRO: The Digital Transformation Champion
It's the 12th of October, 2023, and Croatia's APPCRO Software is gearing up to take on the global market with its revolutionary digital transformation solutions.
Let's talk business, as Poslovni Dnevnik reports, digital transformation, or the digitization of business processes, is no longer a luxury but a necessity. Companies refusing to adopt it will soon find themselves struggling to keep up with competitors.
Enter Miro Višić, the brains behind APPCRO. He started his entrepreneurial journey with a vision to help organizations navigate the digital landscape. Thirteen years ago, he founded APPCRO, a software agency specializing in software development, business process analysis, and IT consulting for digitization.
Fast forward to today, and APPCRO owns one of the world's most innovative platforms for digital business transformation - APPCRO BMS (Business Management Software), which they have been refining for eight years. European organization EuroCloud.org recognized the quality of this solution back in 2017, proclaiming it the best European software, even though it was just a fraction of what it is today, Višić shared.
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In June 2022, APPCRO embarked on a mission to conquer the global market. They founded companies in Great Britain and the USA, and recently made the APPCRO BMS platform available through the Cloud SaaS model, hoping for exponential growth in clientele.
This change, according to Višić, will allow clients to order and pay for their chosen platform modules online in mere minutes and start using them right away. Apart from the convenience, the platform stands out for its versatility, offering a single solution to digitize over 50 business processes, avoiding the need for multiple software acquisitions.
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At its core, APPCRO BMS contains 20 different subsystems and more than 250 modules. It integrates software solutions for CRM, DMS, ECM, HRM, BPM, PM, and ERP segments, streamlining the management of documents, contracts, sales, accounts, projects, marketing, procurement, assets, and more.
The platform supports 16 languages and can be executed on the web, tablets, or mobile phones, speeding up business processes by at least 30% and saving the same amount, Višić explains. The initial investment in APPCRO BMS is paying off within the first year of use.
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A unique selling point of the platform is the flexibility it offers businesses. Companies can digitize all their business processes or pick and choose which ones to implement, making adjustments quickly thanks to APPCRO's team of 15 employees and 85 external collaborators.
Practical examples of the platform's effectiveness can be seen in Klara bakery in Zagreb, which digitized its B2B portal for ordering bakery products using the APPCRO BMS platform. The Faculty of Civil Engineering, Architecture and Geodesy in Split also digitized key processes using APPCRO's solution.
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Interestingly, the full implementation of this software takes a very short time, from one to two months, while competitors often take one to two years. Despite the numerous benefits of digitization, Višić notes that it is still rudimentary in Croatia and a significant part of the world.
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"Companies often introduce accounting or limited ERP systems that don't actually cover all their business processes. That's why they often change them every few years in the hope of finding a system that will cover everything," he said.
The solution, he says, lies in APPCRO's own system, which was created to enhance existing ERP functionalities with an additional software platform and to introduce additional processes that ERP systems don't cover. In thirteen years of operation, APPCRO has acquired a considerable clientele, with the majority of their revenue, about 65%, still generated on the domestic market.
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Now, their goal is to reverse that ratio. They have established offices in London and the USA and launched a Cloud SaaS model with a monthly subscription, through which they expect a faster growth of clients. Their plan is to provide server infrastructure through Data Centres in the USA and the UK this year, and to globalize their presence next year with Data Centres in Australia, Asia, Africa, and South America.
"We're going to ensure that our platform is available to clients everywhere in the world through our global infrastructure and through our IT partners," said Višić. Ultimately, APPCRO's ultimate goal is to be listed on a world stock exchange.
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Note: There seems to be a lack of information on APPCRO or their platform APPCRO BMS. The provided enrichment data does not appear to support the claims made in the article.
- APPCRO Software, a Croatian entrepreneur's venture, APPCRO BMS, the revolutionary digital transformation solution they've been refining for eight years, has been globally recognized for its versatility and efficiency in digitizing over 50 business processes.
- Miro Višić, the founder of APPCRO, aims to globalize the platform by establishing offices in London, the USA, and planning Data Centres in Australia, Asia, Africa, and South America, expecting a growth in clients through the Cloud SaaS model.
- APPCRO BMS offers a single solution for CRM, DMS, ECM, HRM, BPM, PM, and ERP segments, integrating software solutions, and supports 16 languages, making it accessible on the web, tablets, or mobile phones, offering businesses a considerable time and cost advantage.
- The unique feature of APPCRO BMS is its flexibility, allowing businesses to digitize their processes at their own pace, and still providing server infrastructure through Data Centres in the USA and the UK by the end of this year, with plans for further global expansion next year.
