Global Expansion Planned for Successful Social Media Agency, Victors of Cannes Lions Awards
McCann Live's Global Expansion Under New Leadership
Monica Tailor, a seasoned digital strategist with seven years of experience at McCann, has been promoted to the position of svp, global director of McCann Live. Tailor, based in Manchester, England, has been instrumental in creating brand strategies for clients at McCann and has led the McCann Live division for the past five years.
The growth of McCann Live is not limited to the initial success in the U.K. Tailor's new role will focus on expanding McCann Live beyond the U.K., building on the division's initial success and its presence in 29 locations worldwide.
McCann Live, an award-winning social practice of McCann, has been operationalized across the McCann network. Tailor's role will involve leading this global expansion and operationalizing the McCann Live division in new regions.
The network's growth in its social offering is in response to client demand. McCann Live's focus on digital strategy within the McCann agency has been key to its success, and this focus will continue under Tailor's leadership.
While there is no specific information available on McCann Live's global expansion strategy, it is clear that Tailor's promotion is a significant step towards this goal. Tailor's work on brand strategies for clients such as Aldi U.K. demonstrates her ability to drive growth and success for McCann Live.
In addition to McCann Live, other units within the McCann network are also experiencing growth. McCann Joburg is expanding strategically in healthcare communications with acquisitions and regional growth. McCann at large is enhancing brand storytelling capabilities globally via entertainment content through TRAVERSE32 under Brendan Gaul. Universal McCann Nigeria is growing through revenue increases and strategic acquisitions under Bimpe Fayemi. McCann Systems delivers advanced AV solutions for corporate and institutional clients in the US.
As Tailor takes on her new role, it will be interesting to see how McCann Live's global expansion unfolds and how it contributes to the overall growth of the McCann network.
- Under Monica Tailor's leadership, McCann Live aims to leverage technology and social media to expand its digital strategy beyond the UK, fueling growth and reaching new regions.
- With a focus on entertainment, McCann Live's global expansion strategy, spearheaded by Tailor, is expected to bring about a gold rush in the creative sector, reinforcing the network's presence in 29 locations worldwide.
