Let's Sustainably Feed Our Furry Friends: Introducing the 2025 Next Gen Pet Food Program 🐾🌱
Global Collaboration on Pet Food Innovation: Partnership Between Big Idea Ventures, Mars Petcare, AAK, Buhler, and Givaudan Announced for 2025
Following the triumph of last year's initiative, Mars Petcare and Big Idea Ventures are back, enlisted by AAK, Bühler, and Givaudan, to power the next wave of sustainable pet food innovation! This year's Next Generation Pet Food Program focuses on young guns with groundbreaking ideas for ingredients, eco-friendly fats and proteins, and cutting-edge processing tech. 🌟🚀
Collaboration for a Brighter Pet Food Future 🤝🐾
Mars wants a greener, more future-ready pet nutrition for our beloved pets, aligning with ever-evolving consumer preferences. By exploring alternative ingredients and championing eco-friendly choices, they're providing pet parents the chance to make a positive impact on the environment. 💚🌟
Now stepping into the game is Givaudan, a global leader in taste and wellbeing, fueling the program with their ingredient innovation and product development prowess for both humans and pets. Having these industry giants, like AAK and Bühler, by our side, startups will be empowered with unparalleled resources. 💪✨
Andrew D. Ive, Founder and Managing General Partner of Big Idea Ventures, shared his enthusiasm, "Last year's partnership with Mars was a slam dunk! This time, we're taking our learnings and scaling up. The insights from Mars, Bühler, AAK, and now Givaudan will offer unparalleled resources and opportunities for the startups we choose."
Paul Gardner, Commercial VP, Mars Pet Nutrition added, "We're taking on the challenge of innovation to find the best ingredients and drive a planet-friendly future for people and pets alike. We're fired up about launching round two with partners who share our mission"
A Puppy Passion for Change 🐾💥
Dr. Ian Roberts, CTO at Bhler Group declared, "Last year's program saw a groundswell of innovative startups pushing the boundaries of sustainable pet nutrition. This program offers startups an unparalleled opportunity to collaborate with industry experts, leverage cutting-edge technology, and take their big ideas global. If you're passionate about delivering a healthier, more sustainable world for pets and planet, we strongly encourage you to apply."
Niall Sands, President Commercial Innovation and Development, AAK, shared, "We're thrilled to back pet food innovators, helping to bring tasty, nutritious food to our beloved pets. We can't wait to see how these innovative minds are designing the future of pet nutrition"
Fabio Campanile, Global Head of Science & Technology, Givaudan Taste & Wellbeing, expressed his excitement, "We're jumping at the chance to work with these game-changers, paving the way for a sustainable and enriched future for pets. We can't wait to combine our resources and explore new technologies"
The Benefits of Shining Bright 🌟✨
Selected startups will bask in the limelight, receiving expert advice, potential commercial partnerships, and the rare chance to show off their solutions on the world stage at the Asia-Pacific Agri-Food Innovation Summit in Singapore from November 4-6, 2025.
Remember the stud stars of the 2024 Global Pet Food Innovation Program, such as BiomeMega, Anomaly Bio, KIDEMIS, String Bio, MiAlgae? These geniuses have been mentored by Big Idea Ventures, Mars, AAK, and Bühler. With insights from the foremost pet food experts and collaborations with leading CPG, ingredient, and technology companies, they've made major strides in developing concepts with the potential to blossom into lasting collaborations. 🌱💪
Calling All Innovative Pet Food Pioneers 🐾🌟
Startups across the globe are invited to tap into this thrilling opportunity. Although APAC-based startups are preferred, all geographies are encouraged to join the party. Watch out, Sirius, there's a new sheriff in town - and it's time to play fetch with groundbreaking ideas! 🐺✨
Ready to make your mark on the world's pet food industry? Sign up today, before the clock runs out on July 16, 2025! 🕛📩 Want to learn more? Wander over to www.bigideaventures.com/petfoodprogram to discover how you can be a part of this epic venture! 🌍💪🐾
- The Next Generation Pet Food Program this year is championing the ideas of young startups in the pet food industry, focusing on innovative ingredients, eco-friendly fats and proteins, and advanced processing technology.
- With the support of major industry players like Mars Petcare, AAK, Bühler, and Givaudan, startups will be provided with unparalleled resources to help them succeed.
- Selected startups will gain expert advice, potential commercial partnerships, and the opportunity to showcase their solutions on a global stage at the Asia-Pacific Agri-Food Innovation Summit in Singapore.
- Startups from all geographies are invited to take part in this thrilling opportunity, as the program prepares to make a lasting impact on the pet food industry and deliver a healthier, more sustainable world for pets and the planet.
