Global brand Gravity Media formally debuts, combining various media operations under one banner
In a strategic move to dominate the rapidly evolving media and entertainment landscape, the merger and rebranding of EMG and Gravity Media have resulted in the formation of the Gravity Media Group. This new powerhouse aims to be a consistent, innovative, reliable, and efficient provider of broadcast production, content, and media services across key sectors such as sports, entertainment, conferences, and news.
The unification under the Gravity Media name signifies a single, powerful presence worldwide, eliminating brand fragmentation. This consolidation combines the resources, equipment, facilities, and technical know-how of both companies, providing scalable, flexible solutions that maintain high quality and consistency anywhere in the world.
The merger is designed to better support clients with comprehensive services from content production to technical support, delivered with deep industry knowledge and responsiveness. The goal is to leverage the complementary strengths of both companies to offer enhanced, seamless solutions and services under a single global brand.
John Newton, the executive chairman and CEO of the newly rebranded Gravity Media, emphasised the significance of this transformation and unification. He stated that the aim is to strengthen the company's creative and facilities offerings, grow its global presence, and provide better solutions for clients.
The new Gravity Media Group operates as a single entity, streamlining their global delivery model and enabling more coordinated, efficient service management across international markets. Clients benefit from a wider and integrated range of offerings including production equipment, facilities, technical support, and media services, all accessible under one umbrella brand.
The merger ensures that clients receive the same level of professional broadcast environments and high-quality delivery, no matter the location. This support extends to global events and broadcasts, with the new Gravity Media committing to unified standards. Testimonials from clients highlight the practical and flexible service environment, such as Gravity House in London, which offers both technical excellence and a welcoming working atmosphere.
The new Gravity Media Group offers a unique range of creative, media, and facilities services and solutions. With studios and production facilities across Europe, the USA, the Middle East, and Australia, the company is well-positioned to cater to clients and events worldwide.
The Gravity Media brand brings together and combines the strengths and expertise of both EMG and Gravity Media. This merger aims to provide benefits to the global market and Gravity Media's clients, positioning the company as a leader capable of providing end-to-end services tailored to different sectors.
Under the Gravity Media Group umbrella, several independent sub-brands will host various services: Boost Graphics, EMG, Gravity House, Livetools Technology, Origins Digital, Motionmakers, and Wall On Media. With more than 2,000 employees across 37 locations in 11 countries, the company is poised to continue pushing the envelope with a constant drive for innovation, embracing the latest technology, and employing the best people.
Some of the major events and entertainment produced by Gravity Media include the FIFA World Cup, English Premier League, UEFA Champions League and EURO Championships, the Indian Premier League, Tour de France, and ATP Grand Slam tournaments. The Gravity Media brand will continue to cater to clients and events worldwide, delivering top-tier broadcast and production solutions.
- The strategic merger of EMG and Gravity Media, now known as the Gravity Media Group, aims to extend their services beyond the media and entertainment landscape, incorporating technology to offer innovative, scalable, and flexible solutions in the realm of finance and business.
- Leveraging the strengths of both companies, the Gravity Media Group sets its sights on expanding its global reach, promising to offer integrated solutions in business, technology, and media sectors, positioning itself as a leader in end-to-end services.
