Geely's Lynk & Co Set to Launch in Europe with Urban-Focused Volvo XC40
Geely, the Chinese automotive giant, is set to unveil its latest venture, Lynk & Co, on 20 October 2016. The first model from this new brand is expected to be a rebadged Volvo XC40, marking a significant step in Geely's expansion into the European stock market today.
The launch of Lynk & Co will take place simultaneously in Gothenburg and Berlin. Alain Visser, a Belgian manager with a rich automotive background, including roles at Opel, General Motors, and Volvo, will lead the project. Visser, who previously headed Volvo's Lynk & Co division, has since moved to Geely as Marketing VP.
Lynk & Co aims to establish a strong retail presence in Europe, planning to open 500 retail shops. These stores will sell the brand's 'connected' cars, which are expected to cater to urban drivers, as hinted by the urban lifestyle content on the Lynk & Co website. A teaser image and website have been released, building anticipation for the upcoming launch.
The first Lynk & Co car, a rebadged Volvo XC40, is set to hit the stock market today on 20 October 2016. With a focus on urban driving and a strong retail presence planned across Europe, Lynk & Co is poised to make a significant impact in the competitive automotive market. The brand's use of Volvo engines and platforms further solidifies its potential, as it leverages Geely's existing resources and expertise.
Read also:
- Electric SUV Showdown: Vinfast VF6 or MG Windsor EV - Your Choice Revealed
- IM Motors reveals extended-range powertrain akin to installing an internal combustion engine in a Tesla Model Y
- Ford Embraces Silicon Valley Approach, Introducing Affordable Mid-Sized Truck and Shared Platform
- Future Outlook for Tesla in 2024: Modest Expansion in Electric Vehicle Sales, Anticipated Surge in Self-Driving Stock
