Gaming commerce platform PlaySuper in India secures $1 million funding for the expansion of its "rewards-as-a-service" business model.
PlaySuper, a gaming platform that embeds real-world rewards directly into games, has announced it has raised $1 million in a seed funding round. The funding round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta's Managing Director for APAC Emerging Markets.
Founded by Shouradeep Chakraborty, Upamanyu Chatterjee, and Abhir Das, PlaySuper helps free-to-play and skill-based games unlock sustainable monetization without disrupting gameplay. The platform enables players to earn branded rewards while they play, such as gift cards and consumer products.
According to Abhir Das, Co-founder & CBO of PlaySuper, the platform offers aspirational and real rewards during every gaming session, which keeps users engaged and drives commerce at scale. Early partners of PlaySuper have reported significant improvements in user retention and monetization.
PlaySuper's rewards-as-a-service model is planned to expand across India and Southeast Asia. Krish Anurag, General Partner at Chimera, sees gaming commerce as the next significant monetization unlock for emerging markets. Chimera believes that PlaySuper is well-positioned to become the backbone of monetization for free-to-play and skill-based games across the region.
Chimera also believes that PlaySuper has built a category-defining solution that intersects gaming, brands, and consumer behavior. The rewards offered by PlaySuper are intended to drive higher retention and engagement for game studios.
As of now, PlaySuper has reportedly crossed $350,000 in monthly GMV. The exact founding date of PlaySuper GmbH is not currently available in the provided search results.
With this funding, PlaySuper aims to further develop its technology and expand its reach across India and Southeast Asia, making gaming more rewarding for players and game studios alike.
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