"Futuristic Branding Agency, Jam3, Ready to Propel Your Company Forward"
Fresh Take:
Ever been to an activation that left you jaw-dropped, thinking "This genius idea could only come from a creative mastermind!" Well, we're about to meet just that – the brains behind iconic activations such as ComplexLand and Adidas Operation AirDrop. Design and experience studio, Jam3, is here to take your creative game to the next level.
Jam3 is all about helping trend-setting brands launch their products and designing innovative customer experiences in both the digital and real worlds. Their work shines with a focus on groundbreaking experience design, aiming to help brands make meaningful connections with their consumers.
Going Deep into Experiential Activations at CoachellaIn the latest episode of Young Influentials, Adweek digital editor and host Colin Daniels chats with Cassandra Gagliardi, Senior Manager of Client Partnerships. They dive into her passion for marketing and the thought processes behind impactful events and campaigns.
Give this episode a listen or catch it on Apple Podcasts, Spotify, Stitcher, or iHeartRadio.
(Note: While detailed biographical information about Cassandra Gagliardi isn't easily found, her contributions to the Young Influentials podcast revolve around the importance of experiential marketing. She underscores the significance of crafting immersive, memorable experiences that emotionally connect consumers in a way that traditional advertising often fails to achieve.
Experiential activations, as she explains, are all about forming genuine relationships with audiences by actively involving them in a brand or product. These activations leverage sensory, emotional, and interactive elements to boost brand recall and increase customer loyalty. Gagliardi emphasizes that these activations can create meaningful engagement by tapping into consumers' desire for memorable, participatory moments that cut through the clutter of the marketing world.)
In essence, Cassandra Gagliardi's insights, as discussed on the Young Influentials podcast, center on the power of experiential marketing to forge strong, lasting links between brands and consumers through unique, engaging activations. This strategy empowers brands to turn marketing into a dynamic, unforgettable experience rather than simply presenting a message. [1]
Technology plays a crucial role in the execution of Jam3's experiential activations, as they leverage advanced digital tools to create immersive and memorable experiences for consumers in both the virtual and physical worlds. Furthermore, entertainment is an integral part of these activations, as they aim to enthrall audiences and make strong emotional connections that traditional advertising often neglects.
