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Disney+ and ITVX Join Forces to Offer a Taste of Each Other's Content
In a groundbreaking move, Disney+ and ITVX have partnered to bring a unique, first-of-its-kind agreement to viewers in the UK. Starting July 16, 2025, both streaming services will carry curated selections of each other's content at no extra cost to subscribers.
This strategic collaboration aims to expand audiences in the UK by introducing each platform's popular and acclaimed shows and movies to the other's subscribers and users. Disney+ subscribers in the UK will gain access to a curated and regularly refreshed selection titled "A Taste of ITVX". The initial lineup includes hit British shows such as Mr Bates vs The Post Office, Spy Among Friends, and select series of Love Island.
On the other hand, ITVX offers a rotating rail called "A Taste of Disney+", consisting of a selected range of Disney+ shows and movies available for free to ITVX viewers. The available titles are regularly updated to showcase Disney’s global storytelling and include FX’s The Bear, Lucasfilm’s Andor, Hulu’s Only Murders in the Building, Marvel’s Guardians of the Galaxy (movie), and more.
It's essential to note that this partnership is not a full content sharing or an integration of the entire catalogs but rather a curated selection that is regularly refreshed on both platforms. The initiative aims to leverage the strengths of both brands to broaden viewer choice, featuring "world-class content" from both sides.
ITV has produced content for Disney+ as well, exemplified by shows such as Rivals, underscoring an existing close relationship behind this new public content-sharing deal.
In essence, this partnership allows Disney+ subscribers in the UK to stream select ITVX shows at no extra cost via Disney+, and ITVX viewers to watch a free selection of Disney+ hit shows and movies without a Disney+ membership. This move extends each platform’s reach and offers viewers a richer variety of premium content from both British and international sources.
So, whether you're a Disney+ subscriber looking to explore more British content or an ITVX viewer curious about Disney+ offerings, this partnership is a win-win situation for you! The "Taste of ITVX" section on Disney+ and the "Taste of Disney+" collection on ITVX are already live, so dive in and enjoy the best of both worlds!
Technology enthusiasts may find the collaboration between Disney+ and ITVX particularly interesting, as it blends movie-and-tv entertainment and general-news content from both platforms. With the introduction of curated selections such as "A Taste of ITVX" and "A Taste of Disney+", viewers can now access a broader range of content from both sources, further enhancing their entertainment experiences.
