Ford's New Team to Develop Low-Cost Electric Vehicle Platform
Ford Motor Co. has established a dedicated team to develop a low-cost electric vehicle (EV) platform. The company aims to produce affordable EVs that turn a profit within a year of launch.
The new platform is a central part of Ford's revised electrification strategy. It will enable the production and sale of EVs at prices lower than current models. Ford is adjusting battery capacity to meet demand and exploring new battery technologies.
Ford's elite team operates independently to protect against lower-cost competition. The company has chosen a Chinese partner to develop technology for the affordable EV platform. This collaboration will focus on global models based on Chinese EV platforms, aiming to reduce costs through efficient development and production.
Ford plans to introduce multiple EVs using the forthcoming low-cost platform. The company is also adjusting its electrification strategy to align with shifting market demands. In the near term, Ford will prioritise hybrid sales and focus more on small EVs, reducing emphasis on larger models.
Ford's new low-cost EV platform, developed by an elite team and bolstered by a Chinese partnership, promises affordable EVs that can quickly turn a profit. The platform is a key part of Ford's revamped electrification strategy, which aims to meet changing market demands and make the EV business unit profitable.
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