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Ford Introducing Economical Electric Vehicle Line, Slated for Release in 2027

Affordable Electric Pick-Up Truck to Debut on Multi-Brand Vehicle Platform, Starting at £22,000

Ford Introduces Affordable Electric Vehicles Lineup, Rollout Beginning 2027
Ford Introduces Affordable Electric Vehicles Lineup, Rollout Beginning 2027

Ford Introducing Economical Electric Vehicle Line, Slated for Release in 2027

Ford Unveils Affordable Electric Pickup Truck on Universal EV Platform

Ford is set to enter the electric vehicle (EV) market with a bang, announcing plans for a new line of affordable EVs, starting with a midsize electric pickup truck (ute) scheduled to launch in 2027 and priced around $30,000. This vehicle will be built on the Universal EV Platform, a strategic investment of around $5 billion by Ford.

The midsize electric pickup truck, which is rumoured to take the Ranchero name, represents a significant step forward for Ford in the growing U.S. electric pickup market. Ford CEO Jim Farley has hinted that more models will follow, including a hatchback, crossover, van, and a three-bench SUV.

The Universal EV Platform is designed to offer a family of affordable EVs that can be produced at scale, with significant cost and efficiency improvements. These improvements include 20% fewer parts, 25% fewer fasteners, and 15% faster assembly time, contributing to a lower cost of ownership than a used Tesla Model Y over five years.

Key technical and design features of the midsize electric pickup truck include the use of prismatic lithium iron phosphate (LFP) batteries that are cobalt- and nickel-free. These batteries are structurally integrated as the vehicle floor, providing a low center of gravity, improving handling, and increasing interior space. The wiring harness in the truck is also substantially shorter and lighter than in previous EV generations, reducing complexity and weight.

Interior space in the midsize electric pickup truck will be competitive with midsize SUVs like the Toyota RAV4, with extra utility features such as a lockable truck bed and front trunk ("frunk"). The truck is expected to offer "amazing" range and store enough energy to power a house for six days.

Ford plans to build these vehicles in the U.S., specifically at its Louisville, Kentucky plant, which will transition from producing gas-powered SUVs like the Escape and Lincoln Corsair (both discontinued after 2026) to EVs based on this platform. The assembly system has been reimagined to increase efficiency and make manufacturing more flexible, affordable, and sustainable.

Regarding market impact and competition, the $30,000 midsize EV pickup targets affordability and versatility while delivering strong performance and space, potentially redefining the segment Ford calls its "next Model T moment". Its price point, American production, and advanced engineering promise direct competition in the growing U.S. electric pickup market.

Concerning the Amazon-backed Slate Truck, which is an upcoming electric pickup with a focus on commercial utility and ruggedness, Ford’s affordable, midsize EV pickup platform offers a more mainstream, versatile vehicle aimed at broad consumer appeal with strong passenger room and daily usability. While the Slate Truck targets specific tech integration and commercial uses linked to Amazon’s ecosystem, Ford’s vehicle emphasizes cost efficiency, practical range, and driving enjoyment for average families and pickup buyers.

Ford will use prismatic lithium-iron-phosphate (LFP) battery cells for the new pick-up truck, and these new battery cells will be produced at Ford's Blue Oval Battery Park in Michigan. No technical details about the Universal EV Platform have been revealed yet.

Other than the mid-size double-cab pick-up truck, Ford is also selling the Mustang Mach-E SUV and F-150 Lightning pick-up truck in the U.S. The cheapest Ford EV currently on sale is the Puma Gen-E compact crossover. Building the new EVs in the U.S. and exporting them globally is expected to be seen as a win for the country, particularly under the presidency of Donald Trump. The new pick-up truck is expected to take on the Amazon-backed Slate Truck, and other niche entrants in the EV truck market as well as broader market incumbents.

  1. Ford's midsize electric pickup truck, priced around $30,000, will be built on the Universal EV Platform, a strategic investment of around $5 billion by Ford.
  2. The Universal EV Platform is designed to offer a family of affordable EVs that can be produced at scale, with significant cost and efficiency improvements, such as 20% fewer parts, 25% fewer fasteners, and 15% faster assembly time.
  3. Key technical features of Ford's midsize electric pickup truck include the use of prismatic lithium iron phosphate (LFP) batteries, which are cobalt- and nickel-free, and a wiring harness that is substantially shorter and lighter than in previous EV generations.
  4. In the lifestyle segment, Ford's midsize electric pickup truck will compete with midsize SUVs like the Toyota RAV4, offering competitive interior space, extra utility features, and "amazing" range, with the ability to power a house for six days.

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