Focusing on key improvements when extensive website redesign is temporarily unattainable
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In today's digital age, a well-optimised website is crucial for business success. A recent study by Google highlights the importance of their E-A-T guidelines, which reward quality, relevant content and small updates that can significantly improve both visibility and trust.
At KOTA, we have worked with clients who wanted to improve their website performance without undergoing a full redesign. Our approach focuses on technical health, important pages, content quality, visuals, and user experience.
Technical Health Check
Addressing technical errors such as broken links, missing metadata, and 404s is a fundamental step. Google's PageSpeed Insights can be used for free to run speed tests and trim unnecessary elements, ensuring a fast, smooth, and glitch-free site that keeps visitors engaged.
Content Quality and Messaging
A site can feel outdated if the words don't land. Messaging should reflect the current brand voice and audience needs, be free of jargon, and lead with outcomes. Refreshing hero messaging, improving call-to-action placement, and packing essentials like benefits, proof points, and a clear next step on key landing pages can be beneficial.
Visual Updates
Visual updates can make an older site feel more modern, especially if the brand identity has evolved since launch. Updating photography to match the current tone and aesthetic, swapping dated graphics or icons for cleaner, more consistent ones, and adding small interactive touches like micro-interactions, hover effects, or subtle animation can breathe new life into your site.
Navigation and User Flow
Improving navigation and user flow is key to reducing bounce rates and increasing conversions. Reviewing the menu structure for clarity and streamlining paths to key actions can make a significant difference.
SiteCare for Gradual Implementation
These changes can be rolled into SiteCare for gradual implementation, ensuring minimal disruption to your business operations.
Case Study: The Goat Agency
In August 2025, The Goat Agency underwent a website makeover with KOTA. However, the search results do not contain information about which company redesigned their website. To find out more, get in touch for a quick audit and action plan to improve your website performance.
By implementing these strategic updates, you can make meaningful gains without a full redesign, improving your website's performance, user experience, and ultimately, your business success.
