Fast-food chain KFC collaborates with gaming accessories brand Asus ROG to provide themed keyboard keys as a complimentary item with selected burgers.
In a unique cross-industry partnership, KFC China and ASUS ROG have teamed up to create a limited-edition mechanical keyboard keycap set. This collaboration is part of KFC China's "Fortress of Faith" campaign, aimed at engaging with the gaming community through innovative products.
The keycap set, available exclusively in China, is designed with both brands' visual identities in mind. The keycaps feature KFC's signature red and white with ROG's black accents, and consist of six pieces, including individual "K," "F," and "C" keys, an ROG logo cap, and a special "CAPS" key with Chinese text that translates to "lock on | wagyu."
These keycaps are not just a novelty item; they are designed for compatibility with ASUS's NX keyboard series and other Cherry MX-compatible boards, making them suitable for most enthusiast boards. The keycap set is not a limited run; it is available for purchase, although their availability may be limited due to the campaign's popularity.
The "Fortress of Faith" campaign ran for three days in late June and offered more than just these unique keycaps. Purchasing a specific Wagyu burger, featuring the ASUS ROG logo, came with the keycap set as a guaranteed takeaway. The campaign also included prize draws for full ROG gaming rigs and peripherals.
KFC has previously attempted to woo the gaming community, with the debut of the KFConsole gaming PC in 2020. This latest collaboration with ASUS ROG continues this trend, demonstrating a commitment to engaging with gamers in innovative ways.
For more details about this collaboration, you can refer to various resources. Yanko Design offers insights into the design and availability of the keycaps, while Trend Hunter discusses the broader implications for both the gaming and quick-service restaurant industries. Mike Shouts provides additional details on the collaboration, including the inclusion of unique flavors like durian.
Keycap sets from this collaboration are appearing on Taobao and international resale platforms at inflated prices, reflecting the high demand for these unique items. If you're a gaming enthusiast in China, be sure to visit participating KFC outlets to get your hands on these exclusive keycaps.
- The keycap set, designed for compatibility with ASUS's NX keyboard series, is not just a novelty item for entertainment but also suits most enthusiast technology-driven gaming boards, showcasing both brands' commitment to the general-news gaming community.
- The "Fortress of Faith" campaign, run by KFC China, not only offers limited-edition gadgets like the keycap set but also includes events such as prize draws for full ROG gaming rigs and peripherals, demonstrating a merge of technology, entertainment, and general-news industries.
