Expansion of Code and Theory as they integrate agencies Instrument and Left Field Labs into their network.
The Code and Theory Network, a digital transformation powerhouse under Stagwell, has added specialized agencies such as Instrument, Left Field Labs, and Kettle to its roster. This move solidifies Stagwell's digital transformation vision by merging these collective agencies under the Code and Theory Network banner.
This expansion beefs up the Code and Theory Network, boasting equal parts engineers and creatives at scale. The Network now includes Code and Theory, Instrument, Kettle, Left Field Labs (LFL), Mediacurrent, Rhythm, and Truelogic.
Dan Gardner, co-founder and executive chair of Code and Theory, acknowledges the transformative power of AI and other technologies, despite the confusion and hype surrounding them.
These agencies excel in blending creative design, engineering, and technology to deliver cutting-edge digital transformations for heavyweights like Amazon, Microsoft, Nike, and Adobe.
The network's creative-technology equilibrium allows them to flawlessly blend AI, automation, and data-driven solutions into marketing campaigns and digital products. For instance, they boosted Adobe's year-one marketing investment by 30% thanks to automated content supply chains and personalized customer experiences powered by AI.
Kettle, a standout in the group, focuses on high-impact digital experiences, creating scalable, personalized brand interactions by combining AI-powered insights with design strategy. They've recently collaborated on projects for substantial brands like Apple and T-Mobile.
The network's global reach extends to cross-regional campaigns executed via unified AI-driven platforms, as demonstrated in Adobe’s multi-regional strategy. Their emphasis on CMO-CTO-CIO collaboration ensures that they implement emerging technologies at the heart of creative storytelling and engineering.
- Dan Gardner, as the executive chair of Code and Theory, sees the transformative potential in AI and other technologies despite the confusion and hype surrounding them, aligning with Stagwell's vision of digital transformation.
- The expansion of the Code and Theory Network, including agencies like Kettle, enhances the Network's capabilities in delivering cutting-edge digital transformations for businesses such as Amazon, Microsoft, Nike, and Adobe.
- Kettle, a specialist agency within the Code and Theory Network, excels in creating personalized brand interactions by blending AI-powered insights with design strategy, as demonstrated in their projects for brands like Apple and T-Mobile.
- The Code and Theory Network's emphasis on CMO-CTO-CIO collaboration ensures that innovation in technology is at the heart of creative storytelling and engineering, enabling cross-regional campaigns driven by unified AI-driven platforms, as seen in Adobe’s multi-regional strategy.
