Expands Presence in Singapore to Amplify Global Influence (Felicity)
In a strategic move to better serve a diversifying user base, AI-enabled game-tech company Felicity has established its Southeast Asia (SEA) headquarters in Singapore with Felicity Labs Pte. Ltd. This expansion is a significant step in the company's global journey, targeting high-growth markets such as Vietnam and Thailand.
The company aims to double its growth by March 2026, expanding its regional user base to over two million users. This growth will be achieved through enhanced studio partnerships, deeper collaboration with game developers, and targeted growth initiatives in these emerging markets.
The Singapore headquarters will act as the strategic hub to lead acquisitions, regional operations, and partnership development throughout Southeast Asia, with a particular focus on Vietnam and Thailand. Felicity plans to invest $1 million over the next 12 to 18 months to build a strong leadership team, expand the talent pool, and accelerate market penetration in the Asia-Pacific region (APAC).
Senior strategic leads at Felicity will focus on product innovation, cross-border partnerships, and the formation of a regional developer network. This expansion is not just for geographic growth but to shape the future of gaming through AI-powered innovation focused on personalized customer experience.
APAC, home to 1.5 billion gamers and a $70 billion market, is one of the fastest-growing regions globally. The region has immense potential and is at the forefront of gaming innovation. With a presence in India, Turkey, and now Singapore, Felicity aims to acquire new intellectual properties (IPs), expand its talent and player base in new geographies, and diversify and deepen user engagement and developer partnerships in APAC.
Felicity recently closed a $3M seed round, led by 3one4 Capital, MIXI Global, and T-Accelerate Capital. The company has successfully raised a total of $3.7 million across two funding rounds, including a pre-seed round of $700K.
Felicity's CEO, Anurag Choudhary, highlighted that this expansion is a pivotal opportunity to build the future of gaming in the region. The company's website, felicitygames.com, provides more information about Felicity and its ongoing projects.
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