Engaging Artists and Technology | Pioneering Music Discussion Podcast
In the latest episode of the Innovating Music Podcast, Seth Schachner, Managing Director of Strat Americas, delves into the dynamic world of music and technology deal-making. The podcast, which features conversations with diverse innovators from both inside and outside the music industry, continues a conversation about how artists and new technologies are intertwining.
Schachner, a graduate of Columbia University in New York, brings a wealth of experience to the table. He was one of AOL's first business development executives, overseeing AOL's partnerships with the American music industry and orchestrating AOL's first "official" digital music download. His career has also seen him work with industry giants such as Sony Music, Microsoft, Liberty Media, Viacom, and Universal Music.
During the podcast, Schachner highlights several key trends in music and tech deal-making. He discusses the evolving landscape of entertainment distribution, streaming rights, and advertising, particularly in the context of large-scale events like the Oscars. Schachner notes a trend toward splitting rights among several platforms, similar to sports leagues like the NFL, rather than relying on a single broadcaster. Advertising, he emphasizes, remains a heavy influence on these decisions, given its crucial role in sustaining such events and content.
Schachner also touches upon ongoing developments in streaming profitability and the importance of strategic partnerships. He cites examples like Disney’s ESPN deal with the NFL as key factors shaping deal-making, reflecting bigger shifts in media rights and digital streaming ecosystems.
However, technology also presents challenges, such as illicit ticket reselling in the live music sector. Schachner points out issues like ticket resale fraud facilitated by technology, which impacts live music events, citing regulatory actions against companies using bots and fake accounts to bypass ticket purchase limits for high-demand concerts like Taylor Swift’s tours.
In summary, entertainment and sports media rights deals are increasingly involving multiple platforms with tailored streaming and broadcast arrangements to optimize audience reach. Advertising strategies remain fundamental in deal-making, especially for award shows and live events. Streaming profitability and sports/media partnerships, such as Disney with the NFL and ESPN, are key factors shaping deal-making. Technology also causes challenges like illicit ticket reselling in the live music sector, prompting regulatory scrutiny.
You can find Seth Schachner on Twitter at @SethASchachner. For more insights from Schachner and other innovators, subscribe to the Innovating Music Podcast on Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and other favourite podcast players. To learn more about Strat Americas and the services they offer, visit their LinkedIn profile at [LinkedIn].
[1] https://www.stratamericas.com/ [2] https://www.linkedin.com/in/sethschachner/ [3] https://www.venturebeat.com/author/sethschachner/ [4] https://www.theguardian.com/search?q=seth+schachner [5] https://www.billboard.com/author/seth-schachner
Technology plays a crucial role in shaping the future of music and entertainment, as witnessed in the discussions about streaming rights, advertising, and strategic partnerships on the Innovating Music Podcast, featuring Seth Schachner, a experienced industry insider with a background in both technology and music. Further, technological advancements have also brought challenges, such as illicit ticket reselling in the live music sector, which warrants regulatory attention.
