Elephant Organization Names Chris May as Inaugural Chief Creative Officer
New Leadership at Elephant: Chris May Takes on the Role of Chief Creative Officer
Chris May, one of the founding members of IPG's creative agency Elephant, has been promoted to the newly created position of Chief Creative Officer (CCO). This significant leadership role marks a new chapter for Elephant, signifying continued growth and development within the agency.
In his new position, May will be responsible for establishing the creative vision for Elephant, ensuring high-quality, innovative, and effective advertising and marketing campaigns. He will drive creative strategy in alignment with client goals and brand positioning, acting as a key liaison between the agency and clients to present creative concepts and ensure alignment.
May's role will also involve managing creative teams, including art directors, copywriters, designers, and other creatives, to foster collaboration and excellence. He will oversee creative for the agency's founding client, Apple, as well as a diverse range of clients such as Comcast, Electronic Arts, Marc Jacobs, and Realtor.com.
Given the size of IPG, a large network, May's role may also involve coordination with other agencies and driving cross-agency innovation. Attracting and retaining top creatives and diverse talent is a common strategy for maintaining a competitive edge in the advertising industry, and this will be a key focus for May in his new role.
The creative department at Elephant will continue to be structured with Executive Creative Directors (ECDs) running each region, East and West, allowing for effective collaboration between coasts and regional autonomy while maintaining a unified creative vision.
May's promotion indicates a bright future for Elephant, as he reports directly to Elephant CEO Eric Moore. For more detailed and up-to-date information about Chris May's appointment and responsibilities, you may want to consult the official IPG or Elephant press releases, industry news outlets, or professional networking profiles.
In his new role as Chief Creative Officer (CCO) at Elephant, Chris May will be responsible for setting the creative vision, aligning strategies with client goals and business objectives, and driving innovative and effective advertising and marketing campaigns. May will also manage the creative teams and collaborate with other agencies within the large network of IPG to promote cross-agency technology integration.
