Dyson announces third beauty product release for the month - essential details here
Introducing the Dyson Omega Nourishing Range: A Premium Haircare Solution
Dyson, known for its innovative technology, has expanded its portfolio with the launch of the Dyson Omega Nourishing Range. This new haircare line, featuring a Hydrating Hair Oil and a Leave-In Conditioning Spray, is designed to nourish and restore dry, brittle, and fragile hair.
The range is powered by Dyson's proprietary Oli7 blend, a unique combination of seven omega-rich plant oils, including sunflower oil grown on Dyson Farms in Lincolnshire, UK. The oils in the blend have been carefully selected for their moisturizing, frizz-reducing, and protective properties.
Key Features of the Omega Nourishing Range
The Hydrating Hair Oil is silicone-free, lightweight, and designed to hydrate, smooth, and protect hair by sealing moisture and boosting shine. On the other hand, the Leave-In Conditioning Spray is an 8-in-1 multitasker that nourishes, detangles, reduces frizz, protects from heat (up to 230°C) and UV damage, minimizes breakage, and moisturizes. Both products contain antioxidants and Panthenol for strengthening.
According to Dyson, the Omega Nourishing Range delivers impressive results. It is reported to deliver up to 261% shinier hair, 94% reduction in breakage, 48-hour frizz control, and up to 74% fewer visible split ends.
Pricing and Availability
The Hydrating Hair Oil (30ml) is priced at around £45.99, and the Leave-In Conditioning Spray is priced at £59.99 (with a refill for £49.99). The range comes in refillable, premium packaging.
The Omega Nourishing Range will be available for purchase on Dyson's website starting from August 27th. While sources specifically mention availability in Australia and Dyson UK farming, there is no explicit detail on pricing or availability differences between the UK and US markets. However, given Dyson’s presence, it is likely available or will be available in both regions soon.
The leave-in spray in the Omega Nourishing Range can be applied to wet or dry hair. The products are designed to work on all hair types, aiming to boost softness, shine, and moisture. The range also features a signature scent.
It's important to note that the US pricing for the Omega Nourishing Range has not been announced yet.
In summary, the Dyson Omega Nourishing Range is a premium, science-driven haircare line leveraging farm-grown omega-rich oils for lightweight, effective conditioning, targeted at improving hair shine, strength, and manageability. It is priced as a luxury product and available online and in select physical stores, with confirmed availability in Australia and probable availability in the UK and US markets by mid-2025.
The Dyson Omega Nourishing Range, leveraging farm-grown omega-rich oils, extends Dyson's portfolio beyond technology, delving into the fashion-and-beauty sector with a premium haircare solution. The range, featuring a Hydrating Hair Oil and a Leave-In Conditioning Spray, caters to diverse lifestyles by providing a lightweight, effective conditioning system aimed at improving hair shine, strength, and manageability.
