Dutch Urge Caution on Chatbot Use, Warn of Misinformation
The Dutch are urging caution in the use of chatbots for consumer communication. Authorities warn that relying solely on these AI-driven tools can lead to frustration and misinformation.
The Dutch Authority for the Protection of Personal Data (AP) has released a report outlining best practices for chatbot usage. It advises companies to ensure consumers can easily distinguish between human and machine interactions and to provide an option to speak with a representative.
Consumers often struggle with chatbots, with common issues including evasive answers, lack of human interaction, and being redirected to another chatbot after an unsatisfying interaction. The AP expresses concern over the growing use of AI-powered chatbots and the increase in consumer complaints. The AP warns that stricter rules may be imposed if companies fail to meet their due diligence obligations.
The Dutch authorities are calling for responsible chatbot usage. Companies must inform consumers when they are interacting with a chatbot and offer a human alternative. Failure to do so may result in stricter regulations.
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