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Domino's Unveils Fresh New Look After 13 Years

Domino's is back with a bold new look. Expect vibrant colors, a catchy jingle, and a renewed focus on quality.

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1 min read
This image consists of a pizza along with stuffings are kept in a plate. The plate is on the table.
This image consists of a pizza along with stuffings are kept in a plate. The plate is on the table.

Domino's Unveils Fresh New Look After 13 Years

Domino's, the popular pizza chain, has unveiled a fresh new look after 13 years. The rebranding includes vibrant new colors, a unique font, and an enticing jingle by singer-songwriter Shaboozey, titled 'Dommmino's'.

The revamp, Domino's first since 2012's 'Pizza Theater' concept, aims to shift focus from technology to its products and customer experience. The new font, 'Domino's Sans', is described as 'thicker and doughier', reflecting the brand's commitment to quality.

The rebranding will be evident in stores through new digital menu boards, window clings, promotional uniforms, and gear. Premium pizzas will be housed in sleek black-and-gold boxes, while standard items will sport brighter blue and red packaging.

Domino's new branding comes as the company recovers from its toughest sales period since 2009. Recent growth has been driven by changes to its loyalty program, new premium pizzas, and online aggregator contracts. The rebranding seeks to make Domino's more 'craveable', appealing to customers' desire for indulgent, high-quality pizza.

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