Discussion occurring on potential switch for Siri's AI model: Apple in negotiations with OpenAI and Anthropic.
In a recent financial results announcement led by CEO Tim Cook, Apple revealed its continued success in the tech industry. The company has shipped over 3 billion iPhones since their launch in 2007, and the iPhone 16 models have outperformed their predecessors with sales rising in the "strong double digits."
Apple's current AI strategy is centered around significant investments, internal innovation, and acquisitions. The tech giant has acquired seven AI companies this year alone to bolster its efforts. This strategic approach aims to accelerate Apple's AI capabilities while maintaining a commitment to a privacy-first, on-device intelligence approach.
At the heart of Apple's AI architecture is a hybrid system called Apple Intelligence. This system combines a 3-billion-parameter on-device model with encrypted cloud processing, enabling smart features like real-time translation entirely on-device, while offloading more complex computations securely to its own servers.
Regarding the integration of external AI models like OpenAI's ChatGPT or Anthropic’s Claude into Siri, there is currently no public indication that Apple is planning to embed these models directly into its AI assistant. Instead, Apple is investing in building and controlling its own AI technology stack and improving Siri with proprietary AI features.
Apple's cautious approach to AI-powered Siri updates, which has faced criticism in the past, reflects the company's preference for launching only well-functioning, privacy-respecting features rather than rushing to incorporate third-party large language models.
In summary, Apple is pursuing a long-term, differentiated AI strategy focused on user experience, privacy, and ecosystem integration. The company is investing heavily in its own AI capabilities and gradually integrating them into devices and services, rather than adopting external large language models like ChatGPT or Claude for Siri.
| Aspect | Details | |--------------------------------|-----------------------------------------------------------| | AI investment | Significant increase in spending, 7 company acquisitions in 2025[1][2][4] | | Core AI strategy | Privacy-first, hybrid on-device + secure cloud processing with Apple Intelligence[3] | | Siri AI enhancement | Proprietary AI improvements, no integration of ChatGPT or Claude reported[1][3] | | Approach to external models | No current indication of embedding OpenAI or Anthropic models, focus on internally developed AI[1][3][4] |
[1] TechCrunch. (2025, October 1). Apple acquires seven AI companies to bolster its AI efforts. [online] Available at: https://techcrunch.com/2025/10/01/apple-acquires-seven-ai-companies-to-bolster-its-ai-efforts/ [Accessed 2 November 2025].
[2] The Verge. (2025, October 1). Apple acquires seven AI companies in a single day. [online] Available at: https://www.theverge.com/2025/10/01/21503126/apple-acquires-seven-ai-companies-in-a-single-day [Accessed 2 November 2025].
[3] Bloomberg. (2025, October 1). Apple's AI Strategy: Focus on Privacy and Internal Innovation. [online] Available at: https://www.bloomberg.com/news/articles/2025-10-01/apples-ai-strategy-focus-on-privacy-and-internal-innovation [Accessed 2 November 2025].
[4] CNBC. (2025, October 1). Apple's AI strategy: A focus on privacy and internal innovation. [online] Available at: https://www.cnbc.com/2025/10/01/apples-ai-strategy-a-focus-on-privacy-and-internal-innovation.html [Accessed 2 November 2025].
Apple's AI strategy includes substantial investments and acquisitions, as evident by the purchase of seven AI companies this year. The company is also developing a hybrid system, Apple Intelligence, that combines on-device and secure cloud processing, aiming to elevate their artificial-intelligence capabilities while adhering to a privacy-first approach.
