Discussing Betting Strategies: Evidence-based wagers on lesser-known sporting events
In the rapidly evolving sports betting landscape, the demand for precise and real-time data, particularly in emerging and specialized sports, has reached an all-time high. At the forefront of this metamorphosis is Abelson Sports, acting as a technological connector between cutting-edge third-party data providers and top-tier sportsbooks.
In an exclusive interview with Talk Gambling, Jeevan Jeyaratnam, the Chief Betting Officer of Abelson Sports, sheds light on the company's unique role as a technical bridge that permits third-party data suppliers to access their sportsbook clients. Jeyaratnam underlines the importance of building strong relationships between the sports proprietors and data companies intent on bolstering their offerings. He emphasizes that when the "source of truth" resides with sports proprietors alone, the establishment of robust data frameworks featuring unassailable integrity is indispensable. Finding reliable data sources becomes extremely challenging without the consent of the sports proprietors, rendering partnerships indispensable. ALT Sports Data provides a compelling example of this association. They collaborate directly with the sport proprietors' governance to fabricate solutions that appeal both to bettors and to new audiences on social media.
Abelson Sports broke new ground by being the first to offer full goalscorer pricing for the National Women's Soccer League (NWSL). Greenlighting this offering was customer demand, with the league showing substantial growth in terms of team numbers and interest. A new $240 million TV deal shows that media outlets concur that the product appeal is undeniable. Abelson Sports has covered women's soccer for quite some time, and incorporating the NWSL has proven to be relatively straightforward. Numerous data sources are available to compile the squad. Abelson Sports was able to get the league ready in approximately two weeks, which allowed them to offer pricing not only for the first week of the new season but also for the Challenge Cup (a supercup curtain-raiser showcasing the previous year's winners).
Women's football is witnessing an upsurge in interest and demand, primarily due to smart media placement. Offering a well-branded and user-friendly product through free-to-air TV or streaming services is excellent for increasing exposure to audiences who are eager to watch sports but loath to shoulder the expense of numerous media packages.
To identify up-and-coming sports or leagues worthy of investment in data coverage, Abelson Sports places a premium on customer feedback. Their third-party partners may have a marginally different approach and are constructing libraries of sports and markets to sell to operators. Offering a unique array of sports is highly appealing to operators, potentially helping them tap new demographics with lower customer acquisition costs than traditionally anticipated.
On the football front, Abelson Sports is closely monitoring developments in Paraguay as legislation on sports betting liberalization is under consideration. Expansion into Mexico is also a possibility, with Abelson Sports currently covering only Liga MX but demand growing, allowing for the addition of the second tier and top tier of women's football. By mandating that all Liga MX teams also sponsor a women's team, this has given shape to a progressively intriguing women's product.
As player props become increasingly popular, Abelson Sports is striving to keep its GPS and PIPS offerings competitive. They are focusing on delivering a premium product to forward-thinking sportsbooks, recognizing that leveraging official partnerships with data suppliers is essential to delivering a robust product featuring unquestionable accuracy and speed.
In a highly competitive industry, partnerships like those with Match Hype and Rimble are vital in transforming how users interact with markets in real-time. These partnerships not only benefit Abelson Sports and its partners but also the sportsbooks they serve. Their feeds are aggregated into Abelson Sports' distribution network, strengthening the sportsbooks' offerings and attractiveness to customers.
As the sports betting industry diversifies, Abelson Sports is demonstrating that agility, precision, and strategic collaborations are the keys to unlocking value in untapped markets. From the rise of women's leagues to the development of niche sports, the future of betting is not just broader - it's more courageous.
- In the sector of sports betting, Abelson Sports is aggressively pursuing partnerships with data providers in European leagues and niche sports, aiming to enhance their offering.
- As football continues to dominate sports betting markets, Abelson Sports is keen on expanding their coverage to lesser-known leagues, like Paraguay's, where betting liberalization is under discussion.
- To stay competitive in the rapidly evolving world of sports betting, Abelson Sports is prioritizing technology, focusing on improving player props through GPS and PIPS offerings, and partnering with companies like Match Hype and Rimble to deliver real-time, high-quality data to sportsbooks.
