Digital giant DigiPlus introduces GamePlus in Brazil, serving as its initial worldwide debut
In the bustling world of global iGaming, Brazil has emerged as a significant player, generating over $3.2 billion in GGR (Gross Gaming Revenue) in just the first half of the year. This vibrant market has caught the attention of DigiPlus Interactive Corp., a leading player in the industry.
DigiPlus, known for its brands such as GamePlus and BingoPlus, is set to strengthen its position in the Brazilian market. With multiple brands under its wing, DigiPlus aims to provide players with a wider array of choices, ensuring a diverse and engaging gaming experience.
Graham Tidey, the Brazil Country Manager for DigiPlus, was appointed in March 2025 to lead DigiPlus's operations and expansion in Brazil. Tidey's primary responsibility includes overseeing the launch of the GamePlus gaming platform, a move that signifies DigiPlus's readiness to thrive in this regulated market.
GamePlus is poised to make its debut in Brazil with a catalogue featuring over 150 of Brazil's top games, both in free-to-play and real-money versions. To cater specifically to Brazilian tastes, the initial catalogue for GamePlus will expand steadily, with more exclusive features planned.
To create a culturally resonant experience, GamePlus also plans to add exclusive content inspired by local folklore, casual games, and sports. This strategic move is expected to further engage Brazilian players and solidify DigiPlus's position in the market.
In addition, DigiPlus finds the regulatory framework in Brazil as an opportunity to stand out by highlighting compliance, transparency, and player protection. By adhering to these principles, DigiPlus aims to build trust and foster a safe and enjoyable gaming environment for players.
Furthermore, DigiPlus has confirmed plans to introduce BingoPlus to Brazil in 2026, expanding its offerings and providing players with even more choices. With its commitment to the Brazilian market and its focus on player satisfaction, DigiPlus is set to make a significant impact in the Brazilian iGaming landscape.
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