Digital early warnings for floods, rains, and heatwaves in Pakistan reach over 300 million
In a significant move to strengthen Pakistan's disaster resilience, Jazz, a leading telecommunications company, has joined forces with the National Disaster Management Authority (NDMA) to develop and deploy a digital early warning system. This system aims to provide timely alerts about floods, rains, and heatwaves, helping to save lives and protect livelihoods.
The partnership, which was highlighted in a meeting between NDMA Chairman Lieutenant General Inam Haider Malik and industry leaders, including Aamir Ibrahim, CEO of Jazz, and Kaan Terzioglu, CEO of VEON Group, has already proven its worth. Pakistan has delivered over 300 million early warnings through this system, reaching communities in remote and disaster-prone regions with critical information hours before extreme weather events occur.
Jazz's efforts in flood relief operations have been multifaceted. Besides the digital system, the company is also supporting flood relief operations by distributing food and medical supplies and has pledged PKR 100 million for recovery and rehabilitation in flood-hit areas.
The discussion during the meeting focused on expanding technology-driven solutions to further strengthen the digital early warning system and improve Pakistan's disaster resilience. Solutions proposed include predictive AI models and resilient communication networks.
Analysts view this partnership as a model for aligning technology and governance to mitigate climate risks. Aamir Ibrahim emphasised that Jazz's role extends beyond connectivity, focusing on delivering life-saving information promptly. He also stated that the collaboration is aimed at ensuring that networks remain resilient during crises and communities are better prepared to withstand challenges.
During emergencies, Jazz has become a critical infrastructure partner for NDMA, maintaining communications when disasters occur. The Swiss Agency for Development and Cooperation (DEZA) supports the Pakistan government in developing and deploying this digital early warning system, providing training with satellite data and computer models to better predict natural hazards.
The Early Warning System is becoming a backbone of Pakistan's disaster preparedness strategy. The progress made in this partnership demonstrates technology's ability to save lives and is a testament to the power of collaboration between technology and governance in addressing climate threats.
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