Determining the optimal posting time on Facebook in the year 2025
In the ever-evolving world of social media, understanding the best times to post on Facebook can significantly boost your content's visibility, engagement, and impact. Recent analyses have shed light on the optimal posting windows for various types of content.
General Posting Guidelines
According to multiple studies, the best days to post on Facebook are Tuesdays through Fridays, with Saturday and Sunday being the least recommended days due to lower engagement levels. [1][5]
Morning slots (7–9 a.m.) catch users checking Facebook early in the day, with spikes noted especially on Monday and Friday mornings. [1][5] Mid-morning to noon (8 a.m.–12 p.m.) on weekdays is a strong window, reflecting work breaks and lunch hour scrolling. [1][3][5] Afternoon breaks (around 3–3:15 p.m.) on various weekdays tap into the afternoon slump when engagement surges. [1][5] Early evening (5–7 p.m.), especially Monday, Tuesday, and Friday evenings, aligns with users unwinding from work and increases impressions and likes. [3][5]
Specific Posting Windows
| Day | Best Times (approximate, local or EST depending on source) | |-----------|----------------------------------------------------------------------------| | Monday | 5–6 a.m., 8–12 p.m., 2–3 p.m., 7 p.m. | | Tuesday | 9 a.m., 1 p.m., 2–3 p.m., 5–6 p.m. | | Wednesday | 8–11 a.m., 3 p.m., 7 a.m., 3:15 p.m. | | Thursday | 8 a.m. – 12 p.m. | | Friday | 7 a.m., 9–10 a.m., 3:15 p.m., 5 p.m., 7 p.m. | | Saturday | 9 a.m., 12 p.m. | | Sunday | 8 a.m. – 12 p.m. (least recommended day overall) |
Content-Specific Recommendations
- Media posts: Tuesdays, Wednesdays, and Fridays are the best days, with Mondays being the least optimal. [1][5]
- Reels: Posting at 9 PM can help gain high engagement. [2] Using various effects, filters, trending reel audio, and Facebook hashtags can further enhance visibility. [3]
- Healthcare-related posts: Mondays at 10 a.m., Tuesdays at 10 and 11 a.m., and Fridays at 10 a.m. are the recommended times. [4]
- Travel and tourism posts: Tuesdays through Fridays are the best days, with Wednesdays at 9 a.m. and Fridays at 10 a.m. being the best times. [6] Saturdays and Sundays are the worst days. [7]
- Restaurant posts: Thursdays and Fridays are the best days, with Tuesdays at noon and Thursdays at 1 and 2 p.m. being the best times. [8] Sundays are the worst day. [9]
- Education-related posts: Mondays from 8 to 10 a.m., Tuesdays at noon, Wednesdays at 9 a.m., and Fridays from 9 to 11 a.m. are the recommended times. [10]
- Finance-related posts: Tuesdays and Wednesdays at 11 a.m., Thursdays at 10 a.m., and noon are the best times. [11]
To find the best time to post on Facebook, businesses can utilise Facebook Page Insights, Facebook Audience Insights, and scheduling tools like [your website]. Regularly monitoring engagement analytics can help fine-tune your posting schedule over time.
[1] Hootsuite. (2022). The Best Time to Post on Facebook in 2022. [online] Available at: https://blog.hootsuite.com/best-time-post-facebook/
[2] Buffer. (2021). The Best Time to Post on Facebook in 2021. [online] Available at: https://blog.bufferapp.com/best-time-post-facebook-2021
[3] Sprout Social. (2020). The Best Time to Post on Facebook in 2020. [online] Available at: https://sproutsocial.com/insights/best-time-to-post-on-facebook/
[4] Social Insider. (2020). The Best Time to Post on Facebook in 2020. [online] Available at: https://socialinsider.io/blog/best-time-to-post-on-facebook/
[5] CoSchedule. (2020). The Best Time to Post on Facebook in 2020. [online] Available at: https://coschedule.com/blog/best-time-to-post-on-facebook/
[6] Later. (2020). The Best Time to Post on Facebook in 2020. [online] Available at: https://later.com/blog/social-media-marketing/best-time-to-post-on-facebook/
[7] Sprout Social. (2019). The Best Time to Post on Facebook in 2019. [online] Available at: https://sproutsocial.com/insights/best-time-to-post-on-facebook/
[8] Hootsuite. (2019). The Best Time to Post on Facebook in 2019. [online] Available at: https://blog.hootsuite.com/best-time-to-post-facebook-2019/
[9] Social Insider. (2019). The Best Time to Post on Facebook in 2019. [online] Available at: https://socialinsider.io/blog/best-time-to-post-on-facebook/
[10] CoSchedule. (2019). The Best Time to Post on Facebook in 2019. [online] Available at: https://coschedule.com/blog/best-time-to-post-on-facebook/
[11] Buffer. (2019). The Best Time to Post on Facebook in 2019. [online] Available at: https://blog.bufferapp.com/best-time-to-post-on-facebook-2019
Using the given text as a reference, here are two sentences that incorporate the words 'content calendar', 'lifestyle', 'technology', 'social-media', and 'entertainment':
- To create a content calendar for lifestyle posts on social media, consider scheduling them during the morning slots, mid-morning to noon, or early evening, as these are often the optimal posting windows for engaging content.
- By leveraging technology and scheduling tools, content creators can strategically plan their entertainment-focused social-media posts according to the best times, such as mid-morning, lunch hour, or evening, to maximize visibility and engagement with their audience.
