Detailed explanations of the steps carried out will be presented by the Commission.
The Competence Center Process Management Real Estate (CC PMRE) is launching a new market analysis, aimed at creating a compass for innovative action within the real estate industry. This initiative is being conducted in collaboration with the University of Applied Sciences and Technology Berlin (HTW) and cctm real estate & infrastructure AG in Basel.
The market analysis, part of the Innovation Radar initiative, will focus on innovations that enhance the attractiveness and value of real estate. One of the key areas of focus will be the role of AI in enhancing the attractiveness and innovation of real estate.
The analysis aims to answer three key questions, but the specific questions have not been specified in the text. The experts from the real estate sector and representatives of Generation Z participating in the market analysis have not been named specifically; the study invites both groups to participate via an online questionnaire available until October 10, 2025.
All participants in the market analysis will receive the results of the PMRE Monitor 2026, which is planned for publication in the coming spring. This comprehensive report will provide insights into how real estate companies can become more innovative and successful.
The new market analysis is not the first initiative under the Innovation Radar, but further details about the initiative are not provided in the text.
The publication of the PMRE Monitor 2026 will mark an important step forward in the real estate sector's quest for innovation. By involving experts and young representatives in the analysis, the CC PMRE aims to ensure that the findings are both informed and relevant to the current and future needs of the industry.
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