Designing the Game Awards Emblem
In the world of gaming, the Game Awards logo has become an emblem of prestige and recognition. Behind the scenes, the redesign of this iconic logo was a careful and thoughtful process, led by Vienna-based design studio STUDIO HERRSTRÖM.
The creative process began with a focus on simplifying and abstracting the original design. The designers sought inspiration from the iconic angel trophy's wings, reducing the imagery to a monolinear mark that retains the angelic essence in its most essential form. This minimalist approach not only made the logo cleaner and more striking but also enabled the development of a dynamic system of graphic elements.
During the conceptualization process, the designer immersed themselves in the latest gaming trends, technologies, and aesthetics. They explored various gaming genres, studied iconic game logos, and examined the visual language that resonates with gamers. Collaboration with fellow designers, gamers, and industry experts was a key aspect of this process. The designer also sought inspiration from other design disciplines, such as graphic design and typography.
The new logo preserves a sense of dignified gravitas fitting of a prestigious awards ceremony, while reflecting celebration, inclusivity, and technical excellence through a unified visual identity. The sleek lines and vibrant color scheme were carefully chosen to embody the spirit of gaming. Vibrant colors evoke a sense of energy and excitement, while the intersecting lines and shapes symbolize the convergence of different gaming genres.
The final design was a testament to the passion and dedication of the gaming community. It is a symbol synonymous with excellence and innovation in the gaming world. The Game Awards logo is more than just a logo; it is a symbol of unity between creators and players in the gaming industry.
The creation of the Game Awards logo involved extensive research into the gaming industry, its history, and its future. Feedback from collaborators helped refine the design and make it more impactful. Multiple iterations and feedback from peers were part of the refinement process for the final design.
The Game Awards logo has become an emblem of prestige and recognition within the gaming community. It is a symbol that evokes a sense of excitement and anticipation, conveying the Game Awards as more than just an event. The new logo, with its minimalist yet symbolically strong design, supports a broad range of branding applications and enhances the event’s visual storytelling.
Technology influenced the designers' exploration of gaming trends and aesthetics during the redesign process of the Game Awards logo. The vibrant color scheme and sleek lines chosen for the new logo were inspired by advancements in entertainment technology.
The development of a dynamic system of graphic elements enabled by the minimalist approach of the new Game Awards logo promises to engage gamers and technology enthusiasts alike, fostering a bridge between entertainment and technology.
